The overall market value of water purifier market is projected to cross CNY 13.5 billion in 2017. Water purifier market is constantly expanding with the improvement of people’s healthy consumption awareness. Novel competitors in the industry are surging, and the development projects are progressively put into action. In 2012, the market shares of East China and South China are bigger in terms of regional distribution. They contributed for 63% of the national total market.
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The market share of other regions was less than 10%. According to huidian research survey, 98% of customers pay attention to price, purpose, brands and outward show. They stated around 12.5% of customers supported foreign brands and 22.5% customers choose the domestic brands. 65% consumers just focus on product itself relatively to the brand.
The output value of this market in China was estimated at CNY 2.5 billion in 2012. China’s environmental protection department stated that around 82% of the country’s rivers are contaminated to a range of extent. In China’s seven key river systems, approximately 40% of the rivers are not apt to be as filtered water resources. About 50% of the urban groundwater is polluted .Furthermore, 78% of the rivers in cities are not suitable to be as drinkable water resources. These outrageous figures provide an opening for the brisk growth of water purifier sector. Also, it notifies populace to treasure water resources.
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Customers pick on water purifier products is moving from responsiveness to rationality. Only the products with high cost-efficiency and superior quality can be preferred by the users. So, companies are paying more consideration to products rather than other unpractical features. Approximately 44% of consumers purchase water purifiers in conventional stores; 27% and 17% of consumers will select elite stores and online store. So, it appears that product retail store will turn out to be the future trend, driving the global water purifier market. The physical stores are said to be of two types. It includes stores in the inhabited area and flagship stores in cities with the large populace. These flagship stores can be the key trading podium and information exchange stage.
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