(Los Angeles, CA, September 6, 2016) – Worldwide Business with kathy ireland® announces an exclusive story featuring SPAR Group, a company that understands the operational challenges that retailers are facing in conjunction with rapid changes in the retail environment, as well as ways to overcome them.
Jill Blanchard, CEO of SPAR, commented on how the rapid growth of omni-channel has challenged manufacturers and retailers in store. She said, “The omni-channel environment has put a huge strain on both retailers as well as manufacturers. Instead of just having to compete with the store down the street, they now have to compete with what the consumers do on their smartphones and online. And by competing, it is more than just having a .com or an online presence. It is really about maximizing the entire shopping experience for today’s consumer. This creates a number of challenges. First, retailers have to be more efficient in-store to maintain cost competitiveness. And, they have to improve their product availability and make it simple to search for a product in-store similar to how it is simple to search for a product online. They also need to engage the customer more in-store and retailers are leaning on manufacturers for help with this. All of these challenges together result in a big manpower issue for both retailers and the manufacturers.” Jill goes on to explain how these in-store challenges are being overcome and even joins one of her clients for a closer look at how it helps their retail business.
JL Haber, Vice President of Worldwide Business with kathy ireland®, said, “With so much going in on the world of technology, it is easy to see how difficult it would be for businesses to attract and keep customers engaged. SPAR Group offers solutions to these issues.”
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