In August 2016, between 20-40% of all American businesses accepting physical credit cards have switched over to accept EMV cards. Those numbers are lower than projected, meaning the overall goal of having 50% of all merchants switched to EMV by January 1, 2017, will be difficult to reach.
Small to medium sized businesses who haven’t yet upgraded to EMV POS are falling behind. Smaller businesses will grapple with chargebacks from the liability shift, according to National Card Solutions. Larger businesses seem to be on track to be entirely switched over to EMV processing by the end of the year.
Due to limited resources, there are still bottlenecks in the transition to EMV. “You have to buy expensive hardware to read the EMV cards, but you also have to have that hardware programmed right away,” said one retailer.
Depending upon the complexity of the terminal in use and the expertise of the software developer, the time spent waiting on certification can be lengthy. “During this time, the merchant is still liable for any and all fraudulent transactions or counterfeit cards they process,” said National Card Solutions.
Restaurants, the lodging industry, and the hospitality industry seem to be slower to making the transition because they are a bit more immune to fraudulent transactions. Hackers should see this trend, however, and chargebacks will ensue for merchants.
Consumers are quicker to adapt. An estimated 75% of consumers have at least one chip card, although they can’t use them at all merchants.
Since there is no government or legal mandate to push EMV adoption forward, National Card Solutions notes that progress at this time is good, and it will get better. Full adoption is anticipated within the next 5 years, which is about the same amount of time it took for European countries to get a 50% penetration in the market. For now, National Card Solutions recommends that merchants upgrading their terminals and becoming certified are the two most important tasks they can undertake this year.
More information can be found at http://nationalcardsolutions.com
About National Card Solutions
National Card Solutions delivers premium credit card processing services for thousands of corporate clients backed by leading-edge technology and world-class client care.
At National Card Solutions, our goal is to provide our customers with reliable credit card processing that supports their immediate needs and provide ongoing solutions that connect our partnership to your success.
National Card Solutions believes that with simple, effective and reliable credit card payment options, your business can increase its potential to grow in the marketplace. Using our technology, software and equipment, National Card Solutions is determined to provide you with the best merchant support for your growing enterprise.
National Card Solutions makes no representation or warranty regarding and accepts no liability for the accuracy of the content contained herein.
Company Name: National Card Solutions
Contact Person: Nancy Clinton
Phone: (844) 838-3087
Country: United States