The global 4K camera market is expected to witness substantial growth over the forecast period on account of the various applications of the 4K camera such as in aerospace & defense industry, consumer electronics, entertainment, business & education and retail & advertisement. 4K technology is on the verge of replacing the high definition technology from television screens, cameras, computer monitors and projectors.
Term 4K is used with video signals with a horizontal resolution on the order of 4000 pixels, hence 4K. A 4K resolution is 4096 x 2160, which is approximately 1:9:1 aspect ratio. The 4K resolution provides with an image with over 8 million pixels as compared to 1080p which is 4 times lesser than 4K resolution.
High-quality images and video offered by the 4K cameras are also expected to drive the market in the forecast period. Innovation in 4K technology and coupled with innovation in broadcasting systems are anticipated to further drive the market. However, expensive devices and bulky zooms preferred by professional broadcasters are likely to hinder the growth of 4K camera market.
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Development of 2/3 inch ultra high definition devices are expected owing to their industry standards applications for live sports production. The cameras are expected to deliver ultimate depth and sensitivity of field sports as well as serve the purpose of studio production application. The market for the 4K camera is expected to grow over the forecast period owing to their applications. Few of the ICC Cricket World Cup matches were shot by the ultra HD (UHD or UHDTV) cameras using creative shooting techniques.
The camera has interchangeable lenses and bigger sensors which are expected to have the positive impact on the 4K camera market demand and anticipated to grow exponentially in the forecast period. The advent of inexpensive and portable mirrorless devices with an ability to capture high-resolution images and videos and flourishing use of smartphones that are capable of capturing superior quality videos is expected to facilitate broadcasting and media industry.
The 4K camera market can be bifurcated on the basis of application into aerospace & defense industry, consumer electronics, entertainment, business & education and retail & advertisement. Use of 4K camera in the defense industry is a huge advancement.
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The camera can be used into security centers and for unmanned aerial vehicles to high-resolution images from a considerable height. Military defense industry requires visual clarity and efficiency of 4K technology. This has multiple display applications such as in vessels, vehicles and airborne consoles.
One more application of 4K imagery is in the medical industry, where, the doctors use the high-resolution camera to make accurate decisions regarding the patients. During surgeries, the doctors use high-resolution cameras to receive a clear image of the patients’ bodies and to be able to operate at an optimum level.
The 4K camera is expected to revolutionize the entertainment industry by providing a high-resolution picture quality with more than 3000 pixels on the screen. The use of 4K cameras in broadcasting and studio production has already started and is expected to grow even further in the forecast period.
Advertising companies are expected to use 4K cameras to market their products in order to gain an edge against the competitor and increase the market share. There has been a considerable utilization of these cameras in business and education industry.
Asia Pacific market is expected to grow exponentially over the forecast period owing to the growing adoption of these devices in the region and is expected to surge even further owing to growing market demand.
On account of high disposable income and growing population and demand for high-resolution images and videos is expected to drive the North American market particularly in countries such as the U.S. and Canada and in European countries such as Germany, Netherlands, Switzerland and others.
Major industry contributors occupying the market of 4K cameras and related products are Infineon Technologies, Canon, Nikon, Panasonic Corporation, Schneider Electric, Blackmagic Design, Occipital, Axis Communications, Sony Corporation, Sharp Corp, FLIR Systems, Primesense, Softkinetic, Bosch Security Systems, LUMAX, Pentax, Red Digital Cinema Camera Company, Hong Kong Skyworth Digital Holdings, Samsung Electronics and L.G Electronics.
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