VANCOUVER – This summer, the King of the Mountain Summer Rail Jam Tour has been touring around China and the Fix Bindings team riders took the podium sweep at each of the events. Canadian professional riders Marc Andre Seguin, LP Dorval, and Alex Gogo lead the charge with their American teammate, Sean Murphy placing on the podium at several stops as well. The three stop tour began at the NanChang Wanda Theme Park in July under the temperature of 40 degree Celsius, then travelled to the HeFei Wanda City and ended in the south of China at the GuangZhou Wanda City, a brand new development featuring one of the largest indoor snow domes in the world.
The King of the mountain tour, an action sport IP contest owned by VIR Panther Asia a newly founded company in Beijing, comes at an important time in the sudden rise of popularity of snowboarding in China, and promoting the sport in major urban centers is a key component on bringing awareness to snowsports in China. The VIR Panther has been instrumental in developing King of the mountain events throughout the country that have a high participation rate of snowboarders and this tour will only bring that attention more to the mainstream. Not only was there a snowboard demo and competition element to the events, but there was also an opportunity for people unfamiliar with snowboarding to strap their feet into snowboard bindings and slide along snow for the first time. It’s events like this that will further grow the sport leading up to the Beijing 2022 Winter Olympics where China is expected to have a strong presence in the discipline.
The King of the Mountain events will be held again at DongAnLi shopping center in NingBo City on September 17th and 18th. And, it will come to the season ending Fianl at SOLANA PLAZA in Beijing ChaoYang Park on September 24th and 25th. Expect the VIR PANTHER to put on more events next Summer featuring Chinese, Japanese, Canadian and American professional riders traveling to snowboarding’s hottest new destination for riding.
Company Name: Vir Panther
Contact Person: Che Yue