Don Mesa, Sony Mobile’s Senior VP of Marketing brought in the Bayside Entertainment production team to produce a series of walkthrough videos to be used in conjunction with the launch campaign. His goal was to find an engaging way to introduce consumers to some of the cool new features, making the spots both informational and entertaining.
Executive producer Joanie Burton Wynn explained, “We pitched the idea of a group of break dancers testing out the phones to infuse the spots with energy and fun. The phone has some amazing new video and photo features, so it made sense to use the dancers to show off the great quality video and stills that the Xperia X Performance can capture.”
The spots were produced as a series of four short episodic videos for the web. They feature Sony engineer JJ Danielson as spokesperson along with a group of San Francisco Bay Area breakdancers including Ark, Nasty Ray, Dopey Fresh and Funky Tyler.
Director and DP Steve Wynn shot the spots at a loft space in San Francisco’s mission district using the Sony A7S. He remarked, “The key was to capture the fun and excitement of the dancers from the perspective of someone actually using the phone. The Xperia X Performance was our hero, and Sony Mobile engineer JJ Danielson, our leading lady — providing insight and explanation.”
The resulting four web videos are being released initially within Sony Mobile USA social media channels. Using the same creative, a series of Canadian versions were also produced for the product launch.
ABOUT BAYSIDE ENTERTAINMENT
Bayside Entertainment is an Emmy and Telly award-winning San Francisco video production company and creative agency. Their combination of storytelling savvy and technical expertise has served clients in the SF Bay Area and around the world for the past twenty years. Recently, they received a Telly award for their web commercial work for Wonder Workshop and multiple Emmy and Telly awards for their original documentary series, “Journeys for Good”.
Please contact Joanie Wynn, Bayside Entertainment for inquiries: firstname.lastname@example.org or call 415-388-8900
Distributed by PREngine
Company Name: Bayside Entertainment
Contact Person: Joanie Wynn
City: San Francisco
Country: United States