A leading beverage manufacturer asked AFS Technologies for help in establishing a way to gain insights into their operator customers by monitoring coupon usage in the foodservice channel. Their main motivator was to micro-target customers to alter spending behavior without having to commit to long-term trade funding. Coupons, like other trade spend, permanently drive consistent brand commitment and loyalty towards products. What makes coupons a more unique trade vehicle is that they allow for very specific targeting and have been proven to drive additional sales. They can support manufacturers in capturing redemption details that can be analyzed to gain insights about the operator customers.
AFS had existing coupon functionality supporting the process from a manufacturers’ perspective. What we were asked to do, was to expand our functionality by creating an operator portal. This would enable the manufacturer to make coupons a more strategic and consistent trade vehicle by adding the ability to:
- Determine true net redemptions
- Run and review comparative analysis by event
- Determine spend effectiveness to support trade optimization
- Drive operator growth through highly targeted short-term incentives
Enable data collection at the operator level to drive future marketing campaigns based on:
- Who uses our product?
- Who is interested in our products?
To read more, go to: http://bit.ly/1PylMlU
POI Summit and AFS Technologies:
AFS Technologies is a sponsor at the POI Summit (Promotion Optimization Institute) at The Crowne Plaza in Dallas, TX from November 2-4, 2016.
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.
AFS (www.afsi.com) was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.
Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.
Follow AFS Technologies on Twitter at @AFS_Tech
Company Name: AFS Technologies, Inc.
Contact Person: Jenna Beck
Address:2141 East Highland Avenue Suite 100
Country: United States