Trafero Solutions Brings Smarketing® and One TeamMethod™ to U.S.

First in U.S. to Partner with Peter Strohkorb Consulting International

Trafero Solutions, Inc., a leader in organizational culture assessments and transformation, today announced it is the first U.S. consulting firm to sign a licensing and distribution agreement with Peter Strohkorb Consulting International Pty Ltd of Sydney, Australia, to deliver its Smarketing® assessment and The OneTeam Method™ solutions across the United States.

The agreement makes Trafero Solutions the only U.S.-based consulting firm to be able to offer the Smarketing® assessment and the range of The OneTeam Method™ business productivity solutions. The licensing agreement continues the expansion of Trafero’s capabilities and expertise using proven, research-based methods that focus on specific facets of organizational culture, climate, and behavior. The approach facilitates the measurement, baselining, and comparison of organizational culture and effectiveness – highlighting opportunities to become more competitive and more profitable.

According to Peter Strohkorb Consulting International, approximately 87 percent of organizations that miss revenue targets do so due to a misalignment between Marketing and Sales. The OneTeam Method™ is the only structured program that creates a mutually beneficial alignment between these customer-facing and revenue-generating functions.

“We are pleased to be the first to bring our U.S. clients the Smarketing® assessment and The OneTeam Method™ to enhance the alignment and productivity of their Sales and Marketing organizations,” said David Catlett, president and founder of Trafero Solutions. “Our clients deserve well-proven methodologies backed by global experience and expertise, and our partnership with highly-respected Peter Strohkorb Consulting International strengthens our ability to help clients become more competitive and successful in the marketplace.”

“Trafero Solutions has a strong track record for implementing best-in-class cultural assessments and enhancement solutions, and we are excited to be working with them in the U.S.,” said Peter Strohkorb, chief executive officer of Strohkorb Consulting International. “Trafero has in-depth knowledge and experience with the sales and marketing cultures within U.S. organizations, and its experienced team will use the OneTeam Method™ to focus on better integrating their clients’ marketing and sales departments for sustainable growth and consistent alignment.”

Both Trafero Solutions and Strohkorb Consulting International consider organizational alignment to be essential to corporate performance and a positive customer experience. The agreement between the two firms demonstrates a commitment and focus on culture and alignment for better business results.

About Trafero Solutions

Trafero Solutions, Inc. is a leader in transforming performance through the use of proven, research-based assessments, processes, and skills development services that focus on specific facets of organizational culture, climate, and behaviors. Trafero Solutions supports their clients’ organizations in becoming better aligned, productive, customer-centric, and profitable. Follow Trafero Solutions on LinkedIn at

Trafero: the Opposite of Status Quo


David Catlett

Ph: +1-214-237-2903

About Peter Strohkorb Consulting International Pty Ltd

Peter Strohkorb Consulting International Pty Ltd was established in 2008 to boost sales and customer experience by guiding Sales and Marketing resources to work together as one team. We call this Smarketing®.

Our vision is a world where business teams work seamlessly together harmoniously for the greater good of all stakeholders. There has never been a more critical time to lift team performance in your business.

Distributed by PREngine

Media Contact
Company Name: Trafero Solutions, Inc.
Contact Person: David Catlett
Phone: +1-214-237-2903
City: Dallas
State: TX
Country: United States