BERLIN, GERMANY – 10/20/2016 (PRESS RELEASE JET) — The German Marketing Intelligence and Innovation Awards (MIIA) recognized Market Logic Software and Unilever with the 2016 Marketing Innovation of the Year for revolutionizing knowledge management. This was achieved with breakthrough technology from Market Logic which powers Unilever’s global insight engine, PeopleWorld.
Unilever possesses large amounts of primary market research and secondary source data, plus huge volumes of social media. The sheer scale of the available information makes it almost impossible to supply essential insights on short notice. PeopleWorld, which is powered by Market Logic technology, enables marketers and researchers to mine consumer insights, research and data to answer business questions.
Market Logic CEO Kay Iversen said PeopleWorld capabilities speak to the heart of the MIIAs mission to “take the blah out of marketing.” “One of the biggest frustrations our clients experience today is trying to hunt for insights amidst an overwhelming volume of consumer, market and social data. PeopleWorld takes the “blah” away with a one click search that delivers answers – there’s no need to open or read a single document.”
Unilever VP CMI Chet Henderson said Market Logic’s cognitive capabilities are driving significant enhancements to the already proven platform. “This year, we’ve introduced artificial intelligence to teach the machine the language of marketing at Unilever and extended the scope of PeopleWorld from research to the social realm. Today, marketers can ask PeopleWorld a natural language question about a category or brand and get answers, from all the data, with visualizations and summaries.”
The 2016 MIIA was hosted by Quadriga University in Berlin with a jury comprising executives from Lufthansa, Bertelsmann, Disney, KPMG, Telekom, Sky, Sixt, Pfizer, Adobe and Zalando, to name a few. MIIAs mission aims to “take the blah out of marketing” with performance-oriented marketing solutions driven by innovation, technological advancements, efficiency, and interdisciplinary support.
Market Logic Software develops and commercializes marketing information systems that help brands like Unilever, Coca-Cola and Heineken to transform innovation and marketing processes with the right information at the right time. For more information, see www.marketlogicsoftware.com.
Unilever’s PeopleWorld platform is described in detail in September 2016 Harvard Business Review, see https://hbr.org/2016/09/building-an-insights-engine
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Company Name: Market Logic Software
Contact Person: Maik Puschel