Building relationships key to increasing online reach
SEO expert Clayton Johnson has expanded his services to help clients deliver their message to the right people.
Johnson now offers influencer outreach marketing. This strategy consists of researching and identifying influential individuals within an industry and building a relationship with them. These influencers may be leaders within the industry as well as bloggers, journalists, social influencers and others known for their online outreach.
When successful, influencer outreach marketing builds a client’s credibility and increases inbound traffic by introducing the client’s message to already established audiences. Examples of success include gaining backlinks from trusted and relevant websites or guest posts from well-respected bloggers.
The practice is increasing in popularity. A poll of marketing professionals by the Tomoson software company shows that businesses are making $6.50 for every $1 spent on influencer marketing. More than half of marketers polled plan to increase their influencer marketing budget over the next 12 months.
Influencer outreach marketing can provide a steadier long-term marketing solution than relying solely on SEO services. Influencer outreach marketing packages include content creation, a custom outreach strategy, flexibility and support. Clients also benefit from Johnson’s decade-worth of expertise as an online digital marketer providing services to clients in Minnesota and throughout the nation.
Johnson maintains a well-established network of contacts and creators to make the process as smooth and efficient as possible. He researches influencers in clients’ industries, focusing more on building lasting relationships than a fleeting mention by a “big name.”
Why can’t businesses do this by themselves? Effective outreach can be time consuming and challenging to a business without the right skills. If your company has the resources and time available read this guide to influencer outreach.
“The internet expands every day, and every day it becomes a little more difficult to cut through the noise and get your name in front of the people who need what you have to offer,” Johnson said. “Finding appropriate influencers, kindling and maintaining relationships and coordinating content creation and scheduling can be a full-time job in and of itself.”
“You have other things to take care of, so outsourcing to an expert frees you up to concentrate on more pressing matters.”
About Clayton Johnson
Clayton Johnson is an online digital marketer providing Minneapolis SEO and influencer services throughout the entire Minnesota area. He accepts remote work from clients across the nation depending on the project’s size and his availability. Johnson has provided web design, development and SEO services in the Minneapolis area since 2004.
For More Information
More information on Clayton Johnson is available at http://claytonjohnson.com or by calling 651-964-0332.
Contact Name: Clayton Johnson
Address: 106 Water St West, St Paul, MN 55107
Contact Person: Clayton Johnson
Country: United States