Moving Bottled Water Required Magline Innovation

Magline innovations are almost always driven by customer demand. An important customer of Magline needed a new kind of bottled water truck to eliminate their route sales representatives from picking up one or two bottles by hand to carry to their customers.

The customer noted that most of the hand trucks in use by their company were designed for a lot more bottles. The hand trucks they used were conducive to moving five or more bottles, so the sales representatives were carrying the bottles by hand. The customer knew that the best way to minimize physical stress and ergonomic risk factors usually involved mechanical aid, like a hand truck.

Magline’s Trayless Bottled Water Truck is a lighter weight truck, made of aluminum instead of steel. It weighs in at only 20 pounds, about half the weight of a steel truck. The unique frame geometry cradles the bottles for safe handling, and the bottles are kept in place without clamps or lids, held in by the weight and friction of the bottles themselves.

The customer seeking this solution was an industrial engineer and knew the ergonomic challenges faced by his company due to the sheer weight and volume of product they deal with every day. Known for home and office bottle water delivery, three and five-gallon bottle for coolers, and also single serve products including case water characterize the kind of transport challenge.

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ErgoExpo and Magline:

Magline will exhibit at the National Ergonomics Conference and ErgoExpo at Caesars Palace in Las Vegas from November 15-18, 2016. Magline will exhibit at booth 538. Register to attend:

About Magline:

As a leader in the material handling industry, Magline, Inc. ( is committed to creating innovative solutions that help people transport materials more safely and efficiently. For nearly seven decades, this commitment translates to creating exceptional products and service experience earning long-term customer loyalty. Magline, the manufacturer of the innovative CooLift® Delivery System and the new LiftPlus™ technology, designs solutions to help companies move more product in less time, safely.

Magline understands the unique material handling requirements of product movement and remains at the forefront of designing aluminum equipment worldwide.  With a strong dealer base in North America, as well as global presence, Magline offers implementation consulting and solutions for reducing service times and lean time-saving delivery solutions. Dynamic leadership ensures the Michigan-based manufacturer is consistently introducing innovative products and services, driven by customer needs and industry insights. Magline’s industry knowledge and expertise has evolved into a compelling customer value proposition. Follow Magline on Twitter @MaglineInc.  

Media Contact
Company Name: Magline Inc.
Contact Person: Andrea Horner, Vice President of Marketing
Phone: 800-344-3646 x209
Address:1205 W. Cedar St.
City: Standish
State: Michigan
Country: United States