Home » Agriculture & Farming, Commodity Market, Employment, Food & Beverage, Services » Indi-Roots Launches F2C Initiative to Boost Organic Produce-Supply Value Chain in India
Am extremely delighted, as Indi-Roots has been designed to address the key pain-points in organic farming in India. Almost 80-85% of organic produce is sold as “usual” commodity with no premium gain to the farmers due to lack of organic supply chain support. Our inclusion model ensures, transforming the cultivator into a rural entrepreneur thereby making him an integral stakeholder in our complete value proposition said, Dr Ramanjaneyulu, Co-founder, Indi-Roots
Rural focus fast-tracked start-up aims to facilitate wealth to the cultivator, health to the consumer with the motto of “Farm to warehouse to store”

Indi-Roots Rural Enterprises LLP, an initiative led by eminent experts today announced launch of its unique F2C (Farmers2Consumer) business framework to streamline, stimulate and aggregate produce via advanced farm management and local partnerships. 

An industry veteran in sustainable agriculture widely recognized nationally and internationally, Dr Ramanjaneyulu, Co-founder, Indi-Roots  said, “Am extremely delighted, as Indi-Roots has been designed to address the key pain-points in organic farming in India. Almost 80-85% of organic produce is sold as “usual” commodity with no premium gain to the farmers due to lack of organic supply chain support. Our inclusion model ensures, transforming the cultivator into a rural entrepreneur thereby making him an integral stakeholder in our complete value proposition.”

With thorough research and ground-level reality check for over two years, Indi-Roots has devised comprehensive module for complete organic produce food basket, and end-to-end farm management. Certified Scientific Organic Farmers (CSOF) is trained by Indi-Roots, to not only generate quality organic produce, but are also being offered rural entrepreneurship skills.

Speaking on the occasion, author and an entrepreneurial expert, Tulsi Tawari, Co-founder, Indi-Roots, said, “Our passion towards making India a smarter agrarian economy is the silver lining; we aspire Indi-Roots to achieve. India today, is at the cusp of leap-frogging economic excellence with a starkly widening urban-rural disconnect. Lack of opportunities in rural areas, defocussed approach, lack of information etc. are some of the reasons why Indian farmers prefer to send their children to settle outside of their own village. This void is a serious threat to the country’s agricultural produce index. At Indi-Roots, we aim to nurture rural entrepreneurs and establish a decentralized marketplace for each cultivator to independently manage his produce and sales.”

With over 1000+ cultivators certified as CSOF, Indi-Roots has gone live in parts of Andhra Pradesh with Hyderabad being the focal point. Maharashtra being a prime target area for Indi-Roots, an overwhelming response is being received by the local bodies and numerous Krishi Kendra’s in the state. With mega procurements plans for the Kharif Season (Sept-Oct 2016), Indi-Roots plans to set a boom in the organic produce demands from the consumers. Backed by planned IT initiative and support infrastructure, Indi-Roots is being expanded to include logistics planning from “farm to warehouse to store”.

About Indi-Roots Rural Enterprises LLP: www.indi-roots.com

Conceived and developed by industry veterans, Indi-Roots aims to fulfill the increasing void between the urban-rural. Indi-Roots aims to empower the cultivator as being an integral stakeholder in the complete value chain proposition. Aspiring to touch over a million CSOF’s by 2020, Indi-Roots is reinforced by leading agricultural institutions, viz. Centre for Sustainable Agriculture (CSA), Alternate Approaches Pvt Ltd. With a full basket organic produce proposition at Hyderabad, Indi-Roots have plans to expand its network and bridge the gap at the earliest.

Media Contact
Company Name: Indi-Roots Rural Enterprises LLP
Contact Person: B. Balasubramaniam
Email: info@indi-roots.com
Phone: +91 – 9167033281
Country: India
Website: http://www.indi-roots.com/

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