NEW YORK, NY, October 24, 2016 — More than 100 top executives provided sound advice on how to grow a company in a new book entitled: Recalculating, 97+ Experts on Driving Small Business Growth. The book is published by Small Business Digest and features contributions from top execs of such notable firms as HP, Intuit, First Data, AFLAC, YP and leading entrepreneurs such as JD Powers, John Scully (former Pepsi President and Apple CEO), and television personality Marcus Lemonis. Kristin MacMillan, President of Imprint Plus, a leading manufacturer of customized, reusable name badges and signage, provided a section on how “Bringing One’s Whole Self to Work” helps to to engage customers and employees.
“One way in which to help grow a small business is by utilizing name badges as tools for presenting one’s ‘whole self’ and engaging customers in conversations, especially when an employee or sales associate can share a hobby, such as gardening, or a passion, such as student mentoring, or a community service, such as scouting,” says Ms. MacMillan. “By offering something more personal about an employee, a customer may engage in conversation, which is so important in developing a relationship and generating sales.”
The title of the book comes from the common GPS word heard when traveling and a possible course correction is suggested. Recalculating a company is akin to trying another road suggested by a trusted source. In this case it is 97+ experts offering their take on key decisions that small business leaders need to make. While an alternative travel direction can be successful for a traveler, a specific set of recalculated plans, action steps, and goals are crucial and often more difficult to settle upon for growing a company.
The book is published by Brick Tower Press and addresses five critical business areas including: Leadership: how to efficiently organize assets to realize business goals; Finance – ways of finding and managing funds to start, run, improve, reward; Marketing and Sales – strategies for informing and motivating prospects; Human Capital – methods of better recruiting, managing, inspiring an engaged workforce; and Operations and Technology – improving the process of producing goods and services.
Available in eBook; trade and paperback versions, Recalculating, 97+ Experts on Driving Small Business Growth was curated by JoAnn M. Laing, Chairperson of Small Business Digest’s parent company, Information Strategies, Inc. The book is available from Amazon and Barnes and Noble.
About Imprint Plus:
Imprint Plus manufactures an assortment of reusable employee identity systems that range from customized company name badge and signage systems for large numbers of employees; to The Mighty Badge Kit, perfect for the small to mid-size businesses with 10-50 employees; to YouWho name badges in two- and four-unit kits, starting at $25. For information on name badges, visit www.imprintplus.com, www.themightybadge.com, or www.youwhobadges.com.
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Media contact: Liz Ammirato email@example.com 845-621-2005
Company Name: CATHY CALLEGARI PUBLIC RELATIONS INC
Contact Person: Cathy Callegari
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City: New York
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