Increased demand for active wear will be a key trend for market growth. The global sports and fitness market has been witnessing an increase in demand for active wear among end-users since 2010. The demand for active wear is growing rapidly worldwide, especially in the US. The market has been witnessing some of the world’s largest fast-fashion companies moving into the active wear segment. For instance, Forever 21, an American fast-fashion retailer, launched a line of active wear in the US in 2010. In 2011, Gap opened brick-and-mortar stores for Athleta, which previously was being sold only online.
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Sports and fitness wear is worn during workouts, sports, or any physical exercise to provide the wearer comfort and style. T-shirts, hoodies, shorts, and tracksuits are typical sport-specific apparel used while playing sports and doing other physical activities such as exercise. Sports and fitness apparel is designed to be lightweight and has thermal properties that allow the wearer to stay warm in cold conditions and vice versa. Modern-day sports apparel is made using advanced fabrics, which remove the wearer’s perspiration away from the body to the outer surface of the apparel so that it can evaporate. Sports and fitness apparel is also available in various fashionable designs. The crossover between fashion and exercise has propelled the demand for sports apparel and fitness among women.
According to the report, awareness of physically active lifestyle will be a key driver for market growth. The global sports and fitness wear market is being driven by the increase in awareness of the importance of leading a healthy lifestyle and being physically fit. Hectic work schedules and increasing health issues have been compelling people to opt for different sporting activities as a form of exercise. As a direct result of this, the market is registering an increase in the demand for sports and fitness apparel for running or jogging and for participating in different sporting events. This, in turn, has been fuelling the growth of the global sports and fitness wear market.
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Further, the report states that the high cost of branded sports apparel is one of the major challenges confronting the global sports and fitness wear market. The cost of sports apparel offered by global vendors is very high when compared with local vendors. Most consumers in the developing regions are reluctant to buy these products, owing to their high cost, which in turn affects the overall revenue of the global sports and fitness wear market. The high cost is the biggest challenge hindering the growth of the market in many countries such as India and China. Sports and fitness apparel offered by global vendors are expensive, and this might restrict the growth of the market in these regions over the next five years. The high cost of branded sports and fitness wear, including premium sports and fitness wear, only allows the higher income population group to adopt them while leaving out a major section of untapped consumer base for such branded products worldwide. In 2015, a premium pair of H&M hooded running jacket cost $24.99. Such high costs hinder the growth of the market.
In-demand research study “Global Sports and Fitness Wear Market 2016-2020” covers the present scenario and the growth prospects of the global sports and fitness wear market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of sports and fitness apparel to individual consumers. Also, the key opportunities along with current and emerging market trends are thoroughly examined here. Granular future forecasts for the world’s Sports and Fitness Wear Market up to 2020 are provided in the report. Profiles of top companies like; Adidas, Nike, Puma, Under Armour, VF, Amer Sports, ASICS, Billabong 67International, Columbia Sportswear, Eddie Bauer, ESCADA, Everlast 69, Gap 70, Geox, and Hanesbrands.
The market is divided into the following segments based on geography:
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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