Global food fortifying agents market is expected to witness substantial growth over the forecast period owing to the increase in demand for food fortification in beverages and food products which helps in increasing the nutrient value of the products. Food Fortifying Agents Market is estimated to be worth 69.8 Billion USD by 2024 Food fortification has proved to be safest and effective way of improving nutrient value of a diet. It is being used for years to improve the nutritional content of simple and affordable staple food.
Producers are recognizing the importance of food fortification to gain a competitive edge. Market for food fortifying agents is growing rapidly owing to the awareness of the health benefits they possess among the aging consumers. The market is segmented on the basis of type into, probiotics vitamins, proteins & amino acids, carbohydrates, lipids prebiotics and minerals. The probiotic segment is growing substantially in value for essential nutrients it contains owing to the growing chronic diseases. The growing disposable income has led to increase in the demand for the food fortifying agents. Another reason for growing market share for food fortifying agents is their multiple uses of Vitamins, Salts, and Minerals. Innovative technology has improved the fortification process and made it easier to increase the nutrient value of any diet.
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The food fortifying market can be segmented based on application into, bulk food items, dairy and dairy based products, fats & oils, cereals and cereal based products, dietary supplements and infant formula. Dietary supplements, on the basis of application is the fastest growing segment owing to the health benefits it holds for overall body development. Growing population has led the increase in the demand for food fortifying agents on account of domination of bulk food items. High quality food products and alteration in health trends have led to increase of food fortifying agents. Minerals are widely used fortifying agent and cover a large market share owing to its varied usages. Compounds that are insoluble in water and slightly soluble in diluted acids, such as iron salts, are more inert and have low reactivity with the food carrier.
Therefore, they are likely to be used as fortifying agents. Multiple application and growing demand from food and beverage industry drives the food fortifying agents market. Technologies have been developed for Vitamin C fortification in fruits, fruit juices and other drinks which help improve bioavailability. Vitamin B Complex fortification has proved beneficial for those who are vegetarians or eat highly refined cereals and grains in their diets. Fortification of calcium and phosphorus works as an anti-caking agent and is used in making baby formula. Fats and Oils are used as stabilizers.
Fortification of maize and wheat flour with zinc, iron, folic acid and other micronutrients has proven to be effective against iron deficiency anemia (IDA). Vitamin A and D fortification at low cost technology helped in reducing Vitamin A and D deficiency. Milk fortification helps in regaining the micronutrients which are lost during the processing and skimming of milk. Instant noodles are a way to improve health of the consumers as it is cheap and consumed by all segments of population. Micronutrient content can be increased through fortification process.
The global market for food fortifying agents is segmented into Asia Pacific, Middle East & Africa, North America, Latin America and Western Europe. North American was the largest market for food fortifying agents in 2014, on account of change in the health trends and awareness amongst consumers and increase in per capita income Asia Pacific is believed to be the growing market from 2015 to 2020. In Central America, fortification of sugar with vitamin A has effectively reduced the prevalence of hypovitaminosis A in the population. Awareness is a driving force behind increase in the demand for food fortifying agents in the Middle East. Fortification is compulsory for wheat flour with folic acid and pre cooked corn flour in parts of Latin America such as Chile and Venezuela.
The leading players include, CHR. Hansen Holdings A/S (Denmark), Arla Foods (Denmark) E. I. du Pont de Nemours and Company (U.S.), Tate & Lyle (U.K.), Ingredion (U.S.), Royal DSM (The Netherlands), The Archer Daniels Midland Company (U.S.), and Nestle SA (Switzerland), Cargill, Incorporated (U.S.), BASF SE (Germany).
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