ARAL USA announces new Chief Operating Officer

HOUSTON, TX – 11/10/2016 (PRESS RELEASE JET) — ARAL USA ( today announced that Sales and Operations Director Tyrone Cassell has been appointed Chief Operating Officer, a new position within ARAL USA. Cassell previously ran ARAL USA Services and will continue to report to Lorenzo Brandol, President of ARAL USA and Andrea Brandol CEO of ARAL Worldwide.

“Tyrone is a trusted leader who consistently delivers results.  He is uniquely qualified to drive revenue growth and expansion within ARAL USA’s North American markets, with a focus on relationship building and excellence,” said Lorenzo Brandol, President of ARAL USA. “I have confidence in Tyrone’s ability to align ARAL USA’s operations and practices to that of our worldwide organization to drive ARAL USA’s market leadership.”

Effective immediately, Cassell will assume responsibility for, marketing, operations, technology, and services organizations.  Cassell will be responsible for the alignment of company investments and ensuring operational excellence across the company.

“ARAL USA’s strategy is to be the best partner to our clients that we can be, and serve to solve their challenges, and not progress a selfish agenda,” said Cassell, executive vice president and chief operating officer.  “I am incredibly excited to be a member of the leadership team as the company continues to expand in new and exciting ways.”

Prior to this appointment, Cassell was responsible for leading the overall execution of the business plan for ARAL USA. In that role, he and his team worked to secure agreements in strategic markets, and at the national level and execute on those commitments. ARAL USA is part of the larger ARAL Worldwide organization with offices in Italy, Great Britain, South Africa and South America.

Cassell joined ARAL USA from the mobile reconditioning company Dent Wizard International, where, as Sales and Operations Manager he expanded the business regionally through 24 months of continuous revenue growth adding $2.2 million of revenue in that time.  Before Dent Wizard International, he had a 20-year career in the Automotive business, where he held a number of positions in both the dealer and auto finance segments.

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