Los Angeles, CA – November 15, 2016 — Worldwide Business with kathy ireland® announces an exclusive interview with Sanjay Chopra, CEO of Cognistx, a cognitive computing company that is s transforming the customer buying experience.
This interview will focus on driving transformational customer experiences using intelligent – learning algorithms that optimize themselves and become smarter with each customer interaction, called Cognitive or Machine Learning Algorithms.
According to Chopra, “The industry is going through a massive shift towards optimizing the customer experience by curating highly relevant media (content) in real-time during the consumer mobile experience. This media is the result of synthesizing massive Big Data on consumers —structured and unstructured. The industry is making a tectonic shift towards marketing automation of the curation and delivery of contextually relevant media.”
As the burgeoning need for real-time answers to consumer questions grows during the buying cycle, the companies with the right context-based customer answers, are the ones that will come to the rescue of the customer in need and provide a pathway leading to optimized customer journeys.
Cognistix works to turn the data and insights that are collected through each keystroke and each mouse click into revenue. When customers are inundated with content that does not appeal to them, they unsubscribe and move on to other venues that reflect their actual interests. Cognistix works to help understand each person and create action plans for each customer that are going to be more likely to end in sales.
Chopra believes that the key is the i7 model: individualized, interactive, intelligence, incremental revenue, intuitive, insight and lastly impact. The overall impact is the most important key and is what often leads to sales and revenue for clients.
“We are developing a highly innovative product called relevance, our product sits at the confluence of science and creative, where we intend to disrupt the digital advertising world by eliminating SPAM from today’s consumer marketplace. We wish to get rid of the noise and unclog the spam filters. Our methodology is science-based logic—we benefit organizations by leveraging the untapped silos of Big Data for actionable insight, as we tap into customer context dimensions—all in real-time. Plus we do so autonomously; hence removing the need for weeks of marketing campaign management cognitive decision engine curates relevant media—a revolutionary form of resonance will replace click steams of wasted marketing dollars.” Says Chopra.
On appearing on the show, Chopra adds, “We feel that by collaborating with Worldwide Business with kathy ireland® we can effectively reach our audience with a quality and genuine narrative from an organization that is highly respected for delivering cutting edge news.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Cognistix on the show, “Cognistix is determined to take the information that we already collect and already have on hand to create a real plan that is going to work rather than a plan that may or may not get you the sales and revenue that you need. Rather than creating a one size fits all solution, they work with clients to find the best possible solution and they stick with it.”
For more information about Cognistix, visit www.cognistx.com and tune in to Fox Business Network as sponsored programming at 11:30am EST and Bloomberg International at 7:00am GMT, 10:00am D.F. and 2:30pm HKT on Sunday November 20, 2016.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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