Insert, the automated in-app marketing platform, which officially launched in February at Mobile World Congress, announced today its official launch in India at the Gartner Symposium in Goa.
Insert’s technology allows marketing professionals and app owners to rapidly deploy in-app campaigns, with no coding required. The Insert platform enables them to add dozens of customizable features to their existing live apps, including upsell notifications, in-app offers, videos, surveys, and tool tips. These can be made available on end-users’ devices within minutes, without writing a single line of code or waiting for app store approval. App owners can use Insert to onboard new users, retarget abandoned transactions, drive higher registration, and increase conversions. They can do this using personalized messaging, relating to the user’s past and real-time interactions in the app and triggered at the ideal moment.
Insert was established last year and has since raised $15 million dollars. It is currently being used by some of the top worldwide retailers and financial institutions, such as Barclays and India’s Federal Bank. Sunny K P, Additional General Manager and Head of Digital Banking of Federal Bank, says that “The mobile channel is crucial for our business success and therefore innovating in customer experience is one of our top priorities. Insert allows us to create various campaigns inside our existing apps and serve them to our clients in a personalized contextual manner. Most recently, Insert was able to deliver us instant value in the form of 21% conversion in promoting our new payment service during the holiday season and with driving users to upgrade to a new app version. Insert is helping us maintain our digital leadership.” Federal Bank has over 200,000 installs for Unified Payments Interface (UPI) app, and is one of the leaders in digital financial innovation.
India has the second largest smartphone market in the world, with over 60% of all online purchases taking place on a mobile device. “The Indian market continues to be an early adopter of advanced mobile technologies” said Insert CEO, Shahar Kaminitz. “This market is ripe for innovation in the in-app marketing field, and we expect that Insert’s solution can help marketing and product teams create more personalized experiences for their users, which will ultimately translate to greater customer lifetime-value.”
Insert is the first automated in-app marketing platform. It offers a broad set of customizable features – “inserts” – which can be launched into any live app in minutes, with no coding. These pre-built features include videos, banners, messages, surveys and more – allowing app marketers to better engage, convert and retain their customers. Insert was created to enable mobile marketers and product managers to drive user loyalty and conversion, without writing a single line of code.
The company was founded by the people behind Worklight: the world’s leading mobile application platform (now IBM MobileFirst).
For more information, visit www.insert.io
Distributed by In2town Public Relations
Company Name: Insert
Contact Person: Michal Zarankin