(LOS ANGELES, November 22, 2016) — Modern Living with kathy ireland® announces an exclusive story featuring Michelle Phillips, President and COO of Tuesday Morning (NASDAQ: TUES), a company providing customers with an ever changing assortment of name brand products at extreme value pricing.
Headquartered in Dallas, TX, Tuesday Morning brings customers high quality, name brand items, for a fraction of the cost. With a no frills, casual store that allows shoppers to do their own shopping without the pressures of sales people, Tuesday Morning offers quality items without a huge price tag.
Phillips stated, “The struggle is that shopping for your home is a very personal experience, and what really is so crucial about being successful is combining the right quality with the right price and also with the level of inspiration that makes a customer want to buy for their house.”
“The ‘Treasure Hunting’ experience is the hottest topic right now. Our customers love to explore and seek out items that make them feel as though they’ve discovered prized pieces that reflect who they are. The process of finding the right item allows them to be creative and express their unique style, especially when it comes to home décor. To them, it’s sport; it’s therapeutic; it’s excitement! The journey and the anticipation of the journey can sometimes be as much fun as the discovery itself,” Phillips continues.
For Phillips and her team, staying on top of the “Treasure Hunting” experience means working with a heightened awareness of it and its meaning to their customers, both practically and emotionally. They need to consistently deliver on customer cravings for fresh and unique items in terms of the merchandise carried and the environment in which it is sold in. “It means that we, too, become treasure hunters, and we are in constant search for new products that will seem different to our customers (in a really good way) and make them happy. This puts pressure on all of us in the industry itself to make sure we are always in-the know on the latest and greatest product offerings in home décor so that we can bring them to our customers” Phillips added.
JL Haber, Vice President of Programming for Modern Living with kathy ireland®, is thrilled to have Tuesday Morning on the show, “Tuesday Morning is everyone’s dream. You get the quality, name brand, high end items you love, but you do not have to clean out your wallet to do so. Shoppers can get great deals and still feel good about what they are bringing into their home and the quality of the products.”
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