Writing, publishing and promoting a book is a large undertaking for authors. They put in large amounts of time, energy, resources and money without knowing if their book will provide any return on investment [ROI]. ROI estimators have become an important tool for business owners to determine if time and money are being well spent when promoting a new product or service. They also allow business owners and project managers to estimate what profits they can expect; now an Author ROI Estimator™ has been launched for nonfiction authors.
The new Author ROI Estimator™ (janetabachnick.com/author-roi-estimator/) has been launched by Jane Tabachnick.com to help authors see the financial impact of their book as well as determining the impact of their branding and marketing efforts. It is the first tool of its kind for authors. Through using the free tool authors can look at different marketing and branding techniques they are using such as speaking events, social media campaigns and radio interviews to see if their time and money is being well spent. By using the tool the author can not only look at what they can expect to earn from their book over a 12-month period, but they can also look at what improvements can be made with their book promotion.
Jane Tabachnick said: “It is important that a nonfiction author knows the value of their branding and promotional efforts, the opportunities now available as an author, as well as both indirect and direct profits they can expect to earn because of their book. By using the Author ROI Estimator™ those that have written a book or those that are hoping to write a book can see the big picture ROI that is possible from their book.”
The Author ROI Estimator™ is an important tool for all types of authors but is an essential tool for nonfiction authors who have bigger potential revenue generating opportunities beyond book sales. The ROI calculator will allow them to determine where best profits can be made, and help inform author and book promotion efforts.
Since the ROI Author Estimator™ tool was launched, it has been hailed as an important tool for authors who have become fed up with wasting money on marketing campaigns that don’t work. It has also helped authors to determine the true scope of their project and to determine if a follow-up book could be a wise investment.
To learn more about the Author ROI Estimator™ and see why it has become an important tool for nonfiction authors, please visit http://janetabachnick.com/author-roi-estimator/
About Jane Tabachnick
Jane Tabachnick & Co. works with savvy entrepreneurs and enlightened professionals, helping them become published authors and leveraging their books to build greater buzz and visibility so that they attract more ideal clients and scale their businesses. Jane has been named One of the Top 100 People Online by Fast Company, and has been quoted and featured in major media. Services including Book Coaching, Book PublishingLead Generation, Author Sales Funnels, Book Landing Pages, Author Radio Tours, and Author Publicity Campaigns.
For more information visit http://www.janetabachnick.com
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Company Name: Jane Tabachnick & Co
Contact Person: Eliza Marks, Press Agent, Simply Good Press
Phone: 646 867-0788
Country: United States