Chris Visnic VP of Seegrid Sales Discusses Impact of Technology on Automobile Industry

Chris Visnic, VP of Seegrid Sales, explains 2015 was a banner year with over 17.5 million vehicles sold in the U.S., according to the Wall Street Journal—the automotive industry is poised to continue this pattern of growth through 2016 and beyond. That doesn’t mean the industry is without challenges, though. Automakers are beginning to feel the effects of an increasingly competitive market as an influx of tech companies enter the automotive game, embracing big data to identify and solve problems, and touting a “fail fast” mentality that enables the quick production of innovative new products.

Failing fast leads to a rapid product development cycle, which stands in stark contrast to the way automotive manufacturers have operated for decades, designing products in one, years-long development cycle, writes McKinsey. Automakers need to optimize efficiencies and embrace flexibility in their plants in order to keep up with the agility and speed of innovation inherent to Silicon Valley.

Many automotive executives have already recognized the value of connectivity in their facilities. In KPMG’s 2016 survey of 800 automotive executives, more than 80% of respondents believe that connectivity and digitization will strongly disrupt the auto industry by the end of this decade. Similarly, 74% of respondents in a recent Accenture survey stated they are planning initiatives in the next 12 months to invest in and strengthen IT applications. Clearly, automotive manufacturers recognize the need to capitalize on big data to stay ahead of the tech companies on the innovation front. The next step is to implement IIoT-enabled technologies.

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Seegrid (, the pioneer and leader in three-dimensional vision navigation, provides unique and revolutionary automation technology for materials handling. Engineered with state-of-the-art Seegrid Vision, industrial trucks are transformed into the next generation of automated guided vehicles (AGVs): vision guided vehicles (VGVs). VGVs navigate without wires, lasers, magnets, or tape and they deliver unmatched flexibility. Designed for simplicity and reliability, the Seegrid flexible automation solution is available in a line of pallet trucks and tow tractors.

Experience the maximum benefits of VGVs with Seegrid Supervisor to manage, monitor, and control a fleet of vehicles within the context of your operation. Generating economic advantages and operational efficiencies, VGVs optimize workflow processes, increase productivity and throughput, and reduce labor and operating costs, all while improving workplace safety, reducing equipment and product damage, and delivering a rapid return on investment. Follow Seegrid on Twitter at @Seegrid.

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