Mortgage Banker Brad Cohen co-authored the new release, “Mortgage Storm, Making It Rain by Mastering Your Craft,” with fifteen other top mortgage producers and coaches across the United States. The book reached and remained at Number 1 for the Mortgage Category on Amazon all throughout the week of November 21.
Mortgage origination can be one of the most rewarding careers among the entire real estate industry and even among all sales fields. Income is generally commission-based and the earning potential is only limited by individual performance. The challenge is that there is not much in the way of formal training available to learn how to master the business. In “Mortgage Storm,” Cohen and fifteen other top producers and mortgage coaches provide million dollar insights and tips to success in this business. The authors provide a “peek behind the curtain” to see how they have built their businesses and have generated over $20 billion combined in residential mortgage originations.
Cohen commented on a point he made in the book, “Buying a house is usually the largest investment a family will make, and the choice made on mortgage financing has a long-term impact on a family’s overall financial situation.” He continued, “It’s critical to always provide proper and truthful advice to your clients and treat the customer’s money as if were your own. Don’t put somebody into a loan that you wouldn’t put your own family member into.”
In his chapter, Cohen shares and explains several key factors for success in the mortgage industry, including:
• Learning the business by working with an experienced originator
• Developing great interpersonal skills
• Obtaining the knowledge to become a trusted advisor
• Creativity in marketing your business
• Building a referral based business
“Mortgage Storm, Making It Rain by Mastering Your Craft,” is available on Amazon.com in a Kindle version at http://Amazon.com/dp/B01N53D5G0. The paperback version will be released soon.
Brad Cohen is a Senior Mortgage Banker with Capital Bank in Bethesda, Maryland. With nineteen years in the mortgage industry, he participated in the development of the mortgage division at Capital Bank. Cohen is the top originator at Capital Bank and in 2011 was ranked as No. 5 nationally by Scotsman Guide’s Top Originators. He was ranked No. 8 nationally in 2012, No. 25 nationally in 2013 and No. 11 nationally in 2014 by Scotsman Guide’s Top Originators.
For more information about Brad Cohen, visit
Company Name: Nations Media Group
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