The “A2P SMS Market to 2025 – Global Analysis and Forecasts by Type (Traditional & Managed Messaging Services and Cloud API Messaging Platform), Application (Pushed Content Services, Interactive Services, Promotional Campaigns, CRM Services and Other Services) and Vertical (BFSI, Travel & Transport, Media & Entertainment, Hospitality, Retail and Others)” report provides a detailed overview of the major factors impacting the global A2P SMS market with the market share analysis and revenues of various sub segments.
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The global A2P SMS market was estimated at US $40.45 billion in 2015. This market is expected to grow at a CAGR of 4.4% between 2016 and 2025, to reach US $62.10 billion in 2025.
The A2P SMS market is segmented on the basis of type, application and vertical. The type segment is further bifurcated on the basis of traditional & managed messaging services and cloud API messaging platform. Application segment is further divided on the basis of pushed content services, interactive services, promotional campaigns, CRM services and other services. Furthermore, the vertical segment is bifurcated into BFSI, media & entertainment, travel & transport, hospitality, retail and others. The BFSI segment had the largest share of the A2P SMS market in 2015, however the travel & transport vertical segment is anticipated to grow at the highest CAGR of 5.8% between 2016 and 2025.
In the application segments CRM services segment had the largest share of the A2P SMS market in 2015, whereas the interactive service segment is expected to grow at the highest CAGR between 2016 and 2025. The geographic segments included in this report are North America, Europe, Asia-Pacific, Middle East & Africa and South America.
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Through A2P SMS service the businesses enable their customers to track the location of the shipment, receive transaction messages from bank accounts, reminders for appointments and live status updates about the current locations of vehicles. Such services has noticed a rise in the usage and thus, are propelling the growth for A2P SMS market.
The key industry players in the A2P SMS market include Beepsend AB, CLX Communications AB, Dialogue Communications Ltd, Infobip Ltd., Tanla Solutions, Syniverse Technologies, LLC, Nexmo Inc., Trillian Group Ltd., Twilio Inc., tyntec among others.
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