Tune into E! Entertainment as sponsored programming on Thursday December 8, 2016. See market-by-market listings below.
(LOS ANGELES, December 6, 2016) — Modern Living with kathy ireland® announces an exclusive story featuring Paris Presents, a global cosmetics and beauty company based in Chicago, Illinois. CEO Patrick O’Brien, Vice President of Global Marketing, Eva Oreskovich and Vice President of International Sales, Jennifer Bayon will be discussing the company’s revolutionary makeup tools, techniques and products that bring beauty to life.
The company, founded in 1947, is dedicated to elevating the beauty experience for women by developing sophisticated makeup brushes and other makeup tools.
Ms. Oreskovich delved into the products that Paris Presents offers. She says, “We have two different brands for two different kinds of women. The first brand is Real Techniques. We are the number-one makeup brush brand on YouTube because we have these really high-performing brushes and there’s know-how education. Our second brand is EcoTools, which is about feel-good, authentic beauty products. We want women to look their very best every single day, be their best self every single day. So the brushes are super soft and very comfortable to use on your face.”
Real Technique and EcoTools can be found at major retailers across the country wherever beauty products are sold, as well as in major retailers around the world in more than 60 countries throughout Europe, Latin America and Asia.
Mr. O’Brien said “Beauty starts with a brush – you need the right brush to get the most out of your makeup. We not only offer great quality brushes expertly designed for specific makeup formats but also show women how to use them.”
Discussing the collaboration with Modern Living with kathy ireland®, he added “Our customers are excited about partnering with us because of the category growth and profitability we help drive. We are excited about the collaboration with Modern Living with kathy ireland® because it allows us to get our message out to a new audience and to be working with a true beauty icon and entrepreneur like Kathy Ireland.”
Paris Presents uses a 360-degree, broad-based approach to developing, distributing and supporting innovative brands by leveraging four key pillars: consumer insights, innovation and product design, retail relationships and supply chain excellence.
JL Haber, Vice President of Programming for Modern Living with kathy ireland®, added, “Paris Presents is a true leader in the Health and Beauty Sector, having won numerous awards in recognition of their success. The company’s cross-functional collaborations provide well rounded business solutions and authentic beauty experiences, making their customers the key focus. To have them on our show is a true honor. We couldn’t be more excited.”
For beauty tips and more information about Paris Presents Incorporated, visit ParisPresents.com and tune in to see the Paris Presents feature story on E! Entertainment as sponsored programming on Thursday December 8, 2016 at 6:30am EST/OST.
About Modern Living with kathy ireland®
Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Modern Living with kathy ireland® airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.
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Company Name: Modern Living with kathy ireland
Contact Person: Gila Stern | Communications Director
Phone: 561-988-8550 x269
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