Mortgage Banker DeAnn Ellis co-authored the new release, “Mortgage Storm, Making It Rain by Mastering Your Craft,” with fifteen other top mortgage producers and coaches across the United States. The book reached and remained at Number 1 for the Mortgage Category on Amazon all throughout the week of November 21.
Mortgage origination can be one of the most rewarding careers among the entire real estate industry and even among all sales fields. Income is generally commission-based and the earning potential is only limited by individual performance. The challenge is that there is not much in the way of formal training available to learn how to master the business. In “Mortgage Storm,” Ellis and fifteen other top producers and mortgage coaches provide million dollar insights and tips to success in this business. The authors provide a “peek behind the curtain” to see how they have built their businesses and have generated over $20 billion combined in residential mortgage originations.
Ellis commented on a point she made in the book, “As you grow your origination business, it’s critical to learn how to train your team and then gain the confidence to delegate to your team. This can be a sticking point for some loan officers that don’t want to give up control.” She continued, “Without building and training a team you can rely on, the scale of your business will be limited to a lot less than what it can be.”
In her chapter, Ellis shares and explains several key factors for success in the mortgage industry, including:
– Converting real estate agents and other professionals into referral partners
– Being passionate about helping people and willing to work hard
– Picking a market and saturating it
– Establishing a proactive communication protocol with clients and agents
– Becoming recognized as the expert in your market
“Mortgage Storm, Making It Rain by Mastering Your Craft,” is available on Amazon.com in a Kindle version at http://Amazon.com/dp/B01N53D5G0. The paperback version will be released soon.
DeAnn Ellis has more than eighteen years experience in the mortgage industry, including owning her own mortgage company. She is Senior Loan Officer for Element Funding and serves all of Georgia from the Covington, Georgia office.
Ellis has earned a number of Top Producer honors including the Element Funding President’s Club award in 2015. In 2016 she received the Expert Network Distinguished Mortgage Professional Award(TM). Ellis was also featured as a top mortgage professional and on the cover of the December 2015 edition of Top Agent Magazine. She is a member of the Chamber of Commerce, East Metro Women’s Council of Realtors(R), and the East Metro Board of Realtors(R), where she serves on various committees. Ellis also serves on the board for Action Ministries, an agency established to feed hungry children and is an instructor for American Real Estate University.
For more information about DeAnn Ellis, visit
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