Los Angeles, CA – December 13, 2016 — Rizoma CEO, Fabrizio Rigolio, and HR Director, Amanda Fracanzani, join Kathy Ireland on her award-winning, global TV show, Worldwide Business with kathy ireland®. They discuss the company’s approach to the motorcycle and bicycle industries, specifically with respect to creating a unique identity for each rider.
Rizoma was founded in 2001 in Milan, Italy on the belief that riding is a passion and that a person’s ride should reflect their individual identity. The daily strive for excellence and thinking outside-the-box is the norm for Rizoma. The company creates products that are aerodynamic, beautiful, functional and unique. Rizoma’s products range from bicycles made from lightweight carbon fiber, without chains to motorcycle accessories meant to give more flare to the design. Rizoma’s design philosophy is to ‘Give Shape to Movement.’
Rigolio describes Rizoma’s customers as people who are, “…looking for quality and to be an individual. Motorcycles start from a passion. You buy the motorcycle for that reason and you’ll increase the pleasure when the motorcycle is unique.”
Fracanzani discusses Rizoma’s drive to never stop looking for new opportunities or to redesign beautiful objects, “That’s one of the most exciting aspects about working at Rizoma. Every day is very stimulating. Fabrizio and our team of designers are constantly on the lookout for new inspiration and new opportunities to give a special touch of Rizoma style and design.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is a true fan of Rizoma. He says, “Riding is a passion that many people enjoy, so it stands to reason that they want their passion to perfectly reflect their identity. Rizoma is completely in tune with this desire and it is reflected in each and every one of their designs. Whether a person desires to personalize their motorcycle or discover the next evolution of bicycle, Rizoma has something unique to offer. I am excited to have them on the show and to see where they will go from here.”
For more information about getting a unique riding experience, visit Rizoma.com.
Tune in to see Rizoma on Fox Business Network as sponsored programming on December 18, 2016 at 5:30pm ET.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.
Visit tvwwb.com for detailed airing schedules—or check your local listings.
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