Every Indian woman would tell you that the Lehenga is one of the most important parts of the wedding ensemble. While traditionally, a red or maroon coloured lehenga was mainly reserved for the wedding day, today women have started wearing them on all types of occasions. From the best friend’s wedding to festivals and even to parties, this piece of clothing is extremely versatile if styled properly. This rise in demand is also clear from the 50% year on year increase in google searches for the keyword ‘Lehenga’.
So what has triggered this new found love for Lehengas?
The Contemporary Twist
With a perfect blend of modern patterns and traditional designs, the new-age Lehenga is fashionable and comfortable. These come in different styles like Lehengas with long jackets as well as with crop tops. Designers are also experimenting with the fabrics and embroidery work, keeping it minimal and easy to wear. These Lehengas are perfect for parties and sangeet functions too. There is also the flexibility of pairing the Lehenga skirt with a denim jacket for the Indo-fusion look.
Our beautiful Bollywood celebrities have given the Lehenga Choli an image makeover. Intricate floral embroideries, pastel hues and edgy choli designs are the top trends these beautiful actors have taken a liking to. This has translated into women experimenting with their ethnic wear choices during the wedding and festive season. Cholis have been replaced with off shoulder blouses while Lehengas in bright reds and pinks have been replaced by pastels like powder blue and rose quartz.
Gone are the days when one had to visit multiple designer shops to get their hands on that dream Lehenga. Online Lehenga shopping has made it easier to access thousands of styles at one go. From heavily embellished designs to exquisite fabrics, one can choose a design that is apt for the occasion and fits the budget. The availability of semi-stitched Lehengas too, makes it easier for women to get the sizing right at the tailor.
Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest ethnic online store for saris, salwar suits, lehengas, kurtis, palazzos, skirts, jewelry, accessories and home decor. A wide range of categories have been recently added in ethnic wear to provide creative and diverse options for all kind of occasions, be it casual wear, office, festive, fusion and party wear. The company’s vision is to take people back to their roots and by re-introducing, repackaging & contemporizing their ethnic legacy.
With over 25,000 sellers from across India, Craftsvilla has close to 4 million products online across categories including, clothing, handicrafts, jewelry and art among others. Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto. For more information, please visit www.craftsvilla.com
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Parvathy Raja
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)