Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, today announced a partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity’s end-to-end mobile services with Insert’s technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.
As enterprise brands increasingly rely on mobile solutions for improving customer engagement and business outcomes, they must deliver the right mobile moments, at the right time, in the right context. However, providing these personalized experiences requires a deep understanding of customer data and can take weeks of development time to deliver.
Through their partnership, Mobiquity and Insert will enable brands to enhance an existing solution, or build a new app, for maximizing customer interactions in real-time. Mobiquity will focus on mobile strategy, design, and development while Insert’s platform can be used to add dozens of pre-built features to an app, including messages, videos, surveys, and tooltips, without any coding or app store approval. App owners and mobile marketers can then leverage the data that Insert provides to optimize these features and achieve their goals.
“For today’s enterprises, delivering the right mobile moments is critical to customer experience and brand loyalty and even impacts revenue,” said Ty Rollin, Mobiquity’s Chief Innovation Technology Officer. “Our partnership with Insert will help clients to capitalize on these opportunities by empowering them to quickly and easily improve in-app engagement.”
“We are pleased to join forces with Mobiquity to deliver the absolute most value to our customers,” said Shahar Kaminitz, CEO of Insert. “Mobiquity builds apps that – from the first stages of design – put the customer front and center. Apps are dynamic rather than static, and Insert’s technology allows app owners and marketers to run and test on-the-fly campaigns independent of app development cycles, ensuring that real-time customer engagement is constantly optimized.”
Mobiquity Inc. is a digital engagement provider that strategizes, designs, builds, and optimizes data-driven solutions for more than 200 leading brands around the world. With a mission to humanize digital experiences, its team of consultants, designers, engineers, and data scientists engages consumers, patients, and employees across all channels, including mobile, web, Internet of Things, and voice, wherever they are. Each day, 50 million users interact with Mobiquity’s solutions – for accessing weather information and placing mobile orders to tracking patient trends and receiving continuous care™. For more information, visit http://www.mobiquityinc.com.
Insert is the first automated in-app marketing platform. It offers a broad set of customizable features – “inserts” – which can be launched into any live app in minutes, with no coding. These pre-built features include videos, banners, messages, surveys and more – allowing app marketers to better engage, convert and retain their customers. Insert was created to enable mobile marketers and product managers to drive user loyalty and conversion, without writing a single line of code.
The company was founded by the people behind Worklight: the world’s leading mobile application platform (now IBM MobileFirst).
Company Name: Insert
Contact Person: Michal Zarankin