The online ticketing platform grew 180% in 2016 to solidify its leadership
SAO PAULO, BRAZIL – 12/25/2016 — Sympla, Brazil’s leading Do-It-Yourself (DIY) ticketing and event management platform announces the acquisition of Eventick, Brazil’s second largest DIY ticketing platform. The move further grows Sympla’s leadership in the market and expands the company’s reach in Brazil. It also reinforces its presence in major capitals such as São Paulo, Rio de Janeiro and Recife.
“This is a landmark deal that will affect the growth trajectory of Brazil’s ticketing platform market”, said Sympla CEO Rodrigo Cartacho. “It will broaden our reach to event organizers and participants around the country offering a modern, simple, agile and reliable experience in ticketing and event management.”
In 2016, Sympla reached $35 million in online sales — a 180% growth over last year. The number of events and active organizers grew at the same rate, reaching over 58,000 and 18,000, respectively.
Sympla is a rare case of a bootstrapped startup in the Brazilian market. It broke even very early and for more than four years grew above market levels without VC investment. In this period, it has grown to become the platform offering the most events for sale in Brazil. Last June, Sympla received $4 million in its first round of funding from Movile, a global leader in mobile marketplaces. Recently, it reached a record 5,500 experiences available in a single day in hundreds of different cities in Brazil and sold an average of 10 tickets per minute. There is a wide range of attractions available, from great shows and sporting events to parties, congresses, courses and networking meetings.
“With the growth and engagement we’re seeing, Sympla is positioned well to extend its leadership across Latin America and beyond. We intend to utilize the expertise that Movile has developed scaling marketplaces around the world to support and empower Sympla to build a leading global ticketing platform,” said Fabricio Bloisi, CEO and founder of Movile.
The company’s self-service platform allows any user to create and fully manage their events. With freedom and agility, organizers can create a customized page, have smart control of buyers, sell digital and physical tickets and check-in participants. The platform allows users to manage all sales channels in an integrated way and keep track of results through real-time reports. The company also offers customized solutions for medium and large events through their Sympla Pro services.
Founded in 2012 by Rodrigo Cartacho, Marcelo Cartacho and David Tomasella, Sympla uses technology to create a simple and reliable ticketing and event management experience. Headquartered in Belo Horizonte, it is the largest online platform for events in Brazil, with almost 90,000 events and 20,000 active organizers. It has more than 100 employees and offices in six capitals around the country.
Movile is a leader in mobile marketplaces that empowers entrepreneurs and invests in businesses with global potential. Its portfolio includes smartphone and tablet applications for content and commerce, such as iFood, TruckPad, Maplink, and PlayKids to name a few. Movile is connected to over 70 carriers that collectively have 700 million mobile subscribers.
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