“ Your Ethnic Store.”
The trend that started catching on in 2016 is set to enjoy even more popularity in the New Year, thanks to the innovations by fashion designers and brands.

Craftsvilla, India’s largest online ethnic store, recently shared women’s ethnic wear segment forecast for 2017. The platform that focuses on providing a one-stop destination for all things ethnic, states that ‘Sarees’ are poised to become even more popular in the year 2017. It will continue to remain one of the top favourites of consumers even in the coming year.

Saree has been a staple that every Indian woman holds close to her heart. Usually worn during festive occasions, this elegant ethnic wear got a contemporary make over in 2016. From teaming up the saree with crop tops to wrapping it around pants, this 6-yard wonder has gone through a fashion revamp over the past few years. One can expect these saree trends to further popularise the category even in the coming year, with modernised versions of the saree and draping techniques.

The promotion of handlooms and initiatives taken up by the Government for the upliftment of Indian weaves has also contributed heavily towards the growth of this category. While the Google searches for ‘saree’ keyword increased by 50% (2015 to 2016), the top searched categories were handlooms like Paithani and Kanchipuram. Says Manoj Gupta, CEO and Co-founder of Craftsvilla, “Handloom allows more varieties of design to be spun out which enables a consumer to literally own a piece of apparel that is unique in the world and made only for him or her. It is one of the most promising industry, and is going through lot of transformation right now.” This increase in interest for handlooms was also observed on Craftsvilla that has a curated authentic handloom collection. This love for handlooms will continue in 2017 with fashion designers and brands working towards the revival of the handloom industry. 

About Craftsvilla

Founded in 2011 by Manoj and Monica Gupta, Craftsvilla is the largest online ethnic store for sarees, salwar suits, lehengas, kurtis, palazzos, skirts, jewellery, accessories and home decor. A wide range of categories have been recently added in the ethnic wear section to provide creative and diverse options for all kinds of occasions, be it casual, office, festive, fusion or party. The company’s vision is to take people back to their roots and by re-introducing, repackaging & contemporising their ethnic legacy. 

With over 25,000 sellers from across India, Craftsvilla has close to 4 million products online across categories including, clothing, handicrafts, jewellery and art among others. Craftsvilla is funded by globally renowned venture capital funds including Sequoia Capital, Nexus Venture Partners, Lightspeed Venture Partners, Global Founders Capital and Apoletto. For more information, please visit

Media Contact
Company Name: Craftsvilla Handicrafts Pvt Ltd
Contact Person: Parvathy Raja
Phone: 9833077883
Address:1502 G Wing, Lotus Corporate Park, Goregaon (E)
City: Mumbai
State: Maharashtra
Country: India