ST LOUIS, MO – 6 January, 2017 – Penman PR, the only international public relations firm to offer 100% senior-level representation, introduced today its strategic Communications Audit. Penman PR’s review process is aimed at helping companies evaluate their communications programs to identify its effectiveness and potentially realize new opportunities that take advantage of existing assets.
Penman PR’s strategic communications audit is a systematic assessment of an organization’s capacity for, or performance of, essential communications practices. It determines what is working well, what is not, and what will work better if adjustments are made. A communications audit is the quickest and most absolute means for identifying and correcting customer dissatisfaction and resolving conflict.
“With today’s rapid and near-ubiquitous dissemination of news and information, a company can be very vulnerable to public opinion,” said Patti D. Hill, Founder and Managing Principle, Penman PR. “Misunderstanding or poor communications can hurt a company’s bottom line and long-term prospects. Our audit process uncovers barriers and increases the odds of having messages received, understood and acted upon.”
The strategic communications audit will result in more than just a demonstration through data whether communications practices are addressing stakeholder issues and reinforcing communications practices that are working to the company’s benefit. Based on the data gathered Penman PR will outline conclusions and recommendations based on a synthesis of the results of the audit. Recommendations will cover specifics for how communication practices can be edited, overhauled and / or enhanced, and provide the framework for future communications practices and activities designed to influence stakeholders and constituents regarding a company and its products and / or services.
Continued Hill, “Public relations is more than managing the flow of information between your organization and its publics. It is a communications discipline that engages and informs key audiences. Adding communications audits to our repertoire was a natural choice.”
Penman PR recently conducted a communications audit for a large electric delivery company. The audit identified appropriate communication channels for creating acceptance for the company’s technology while cutting ineffective programs for a savings of $3 million.
For additional information on the Communications Audit, visit http://www.penmanpr.com/audit
ABOUT PENMAN PR
Penman PR, the only international public relations firm to offer 100% senior-level representation, has been serving the needs of nascent and established companies since 2001. The industry diverse firm of PR strategists is uniquely equipped to quickly absorb facts, information and details and distill them into creative and effective strategies and tactics for maximum client exposure.
Information on Penman PR’s services, leadership, methodologies and notable achievements are available at: http://www.penmanpr.com/
Company Name: Penman PR
Contact Person: Patti Hill
Address:5114 Balcones Woods Drive, 307, #182
City: St. Louis
Country: United States