LITTLE ROCK, ARKANSAS – 11 Jan, 2017 – Perks | Channel, a premier provider of channel incentive programs that drive business performance, is hosting a webinar about creating an engagement strategy for professional services firms (specialized channel).
Perks’ Chief Strategy Officer, Claudio Ayub, and Chief Marketing Officer, Deb Broderson will share best practices for engaging professional services firms such as accounting, insurance or legal that resell software solutions to their clients.
According to Ayub, “Professional services firms rival the IT/Telco channel in numbers, as they are rapidly converging into the broader IT and Telecom space. In addition, a high percentage of these firms resell software solutions and yet, there is no formal engagement, retention, and motivation strategy for this fast-growing route to market.”
With a combined 50 years of channel marketing experience, Ayub and Broderson have the expertise to lead a conversation about engaging professional services firms. Ayub is a loyalty marketing expert with broad knowledge in strategy development, market management, and channel sales planning. Broderson has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations.
The free event offers participants the opportunity to receive insights from these two industry experts about the current state of specialized channels, plus learn how to design an engagement strategy and incentive framework that will drive behavior at the professional services agency level.
Those interested in attending the webinar can sign up on Perks.com. The webinar is scheduled for January 25, 2017, at 1:00 p.m. EST.
About Perks | Channel
Perks | Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 7.5 million users, Perks | Channel takes the guesswork out of channel incentives and loyalty programs.
Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.
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Company Name: Perks
Contact Person: Deb Broderson
Country: United States