SportPort™ Activewear creates functional, fashionable activewear for women. All of SportPort’s apparel features a unique blend of safety and function for everyone from the beginning athlete to the fitness enthusiast. As such, SportPort has sponsored The Big Game 4 Miler, an event designed to encourage active families, promote healthy lifestyles and celebrate football. The Big Game 4 Miler — presented by SportPort™ Activewear — will feature a four-mile run and a 100-yard kids dash. It will take place on Super Bowl Sunday — February 5, 2017 — and will start and end outside the Panther Stadium in Charlotte, North Carolina.
The entire event will be football themed. There are 4 downs in football and 4 miles on the course. Down markers will replace mile markers, course officials will be dressed as referees, the finish line will be the end zone, fans will get our version of the “Terrible Towel”, kids will get mini footballs, etc.
And the most important part…the tailgating afterwards to help kick start your pre-game and celebrate the biggest day in sports.
“As a health-seeking, active woman, I find it important to not only give back in the form of incredible activewear but to other like-minded organizations and events like The Big Game 4 Miler,” says Kim Highfield, Founder of SportPort™ Activewear. “We are pleased to be the presenting sponsor of this fun, community event and look forward to an exciting and active day!”
A dedicated athlete and health minded founder, Kim Highfield realized there was something missing in the athletic apparel world. She noticed that with the increased attention on wearable technology, people were using their cell phones while exercising. Her concern for the health of athletes exposing themselves to prolonged periods of cell phone usage inspired an idea. As a result, SportPort™ was born, incorporating high performance, patented technology into athletic apparel. Several years were devoted to research, technology development, and on-athlete product trials before the first products were launched in 2015.
The race is produced by Sisu Events, a company dedicated to organizing top quality events which inspire, engage, and empower local communities to live a healthy lifestyle.
Highfield is also featured regularly on Modern Living with kathy ireland®, a global newsmagazine style show that provides viewers with insights into innovative companies. Her interview can be seen here.
About SportPort™ Activewear
Headquartered in Charlotte, NC, SportPort’s core passion is enabling athletes to pursue an active, healthy lifestyle. SportPort creator, Kim Highfield, spent years researching, designing, and testing the patented, protective SportPort cell phone shield pocket that is featured in fashionable sport bras, tanks, and other activewear products. Other critical performance benefits, like UV protection, wicking, and compression, are also incorporated into the technical fabrics from which SportPort products are made. A dedicated athlete herself, Highfield extensively tests her products with other athletes to ensure they perform as expected and improve the well-being of the users. Connect with SportPort on Facebook, on Twitter @sportportactive, on Instagram, and on Pinterest. www.sportportactive.com.
About Modern Living with kathy ireland®
Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.
Modern Living with kathy ireland® airs throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.
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