Anna Foster, Purchasing Agent for Blue Ocean Publishing Group recently confirmed launching a nationwide search for dental experts to be featured in “A Reason to Smile.” The publishing group will work with DentoMetrix, a leading dental marketing agency, to help with the dentists’ application process.
As he explained the search process, Barak Granot of DentoMetrix said, “This is an important book for us to compile. We hope to use it to reach out to dental patients both in the US and internationally and are connecting with dental experts in their field that we feel are true advocates for patients to successfully understand a variety of cosmetic dentistry options.”
Scheduled for a spring 2017 release, “A Reason to Smile” will select qualified dentists from this search, who can provide informative insights into their areas of expertise.
Ms. Foster was quick to clarify the book’s objectives. “This isn’t just about general dentistry,” she said. “The experts we select are passionate about helping their patients. They will answer the most common questions and bust the myths and misconceptions so many people have about dentists as a whole. ‘A Reason to Smile’ will cover topics such as veneers, dentures, dental implants and the consequences of missing teeth. The book will include a lot of information that is rarely talked about until it is a necessary procedure.”
She went on to describe the book as “a compelling guide to help dental patients educate themselves about a variety of procedures.” Mr. Granot added, “Dentists and patients are calling for education in a separate environment from the practice. Patients can read the book at their pace and in their home, and as a result, educated patients make better-informed requests for services without the dentist coming across as trying to sell something.”
Several industry leaders have already expressed interest in participating, and Blue Ocean Publishing Group is expected to make initial announcements revealing the selected experts in February 2017.
Mr. Granot further explained: “One of the reasons we are assisting in this search is because we didn’t want to go the route of filling this book with the stereotypical ‘experts.’ This quest would be unnecessary if that were the case.”
“We anticipate a lot of exposure to this project,” Ms. Foster said, “so we want to showcase those dentists who are actually in the trenches, working hard every day and willing to share that. That is what will make this venture a win-win project.”
Company Name: Blue Ocean Publishing Group
Contact Person: Anna Foster
Country: United States