3 February, 2017 – Singapore – Bronze Media LLP, a branding and marketing agency headquartered in Singapore, has been awarded exclusive rights as Global Brand Manager for Khun Thai Tea, a Thai beverage business that is pursuing overseas expansion.
Founded in 2013, Bronze Media made a name for itself by launching successful branding campaigns and online reputation management services, using the latest technologies in digital, social and content marketing.
In August 2016, the agency announced its plans to drive growth in its core business by working with overseas brands which want to expand their regional presence. Notable clients to date include NetGain Systems Singapore, developer of bespoke network monitoring solutions, as well as PayEasy, brand owner of Taiwanese cosmetics giant BeautyMaker.
Khun Thai Tea Goes Regional with Bronze Media
Bronze Media LLP was engaged in 2016 to launch Khun Thai Tea in the Philippines. It has since opened three Khun Thai Tea Shops in Manila, Philippines, at the following locations: SM Mall of Asia, StarCity, and SM Megamall.
With its operations HQ based in Singapore, under this framework, Bronze Media LLP will be devising global marketing strategy for Khun Thai Tea, building up new and existing markets in Singapore, Malaysia, Thailand, Indonesia and the Philippines
“2017 is looking to be a good year for Khun Thai Tea,” said Mr. Lee, co-founder of Bronze Media LLP. “We are expecting to see more Khun Thai Tea franchises open in Singapore and Malaysia. This aligns with our plans to bring the signature Thai ice tea recipe to every mall in Manila, as well as to Jakarta, Indonesia, Taipei, Taiwan, and other markets in the region.”
New Online Shopping Platform Planned
Bronze Media LLP is also announcing its development of an E-commerce shopping online platform dedicated to helping Singapore’s value-conscious consumers find and obtain the best buys and deals.
According to a report filed by Fortune.com, consumers now buy more things online than in stores. More and more Singaporeans are also turning to shopping online, and more do so increasingly via their mobile phones, a trend that Bronze Media intends to capitalise. High mobile phone penetration rates in Singapore and in emerging economies around the region also mean that online retail is set to take off in unprecedented volume.
Mr. Lee said that they are looking at a March 2017 launch date for the platform, which is currently under testing and development. Meanwhile, merchants and advertisers seeking advertising and listing opportunities on the new platform can contact Bronze Media for further details.
And to entice shopper sign-ups, said Mr. Lee, those who register on the site before June 1 2017 will be eligible for lucky draws to win customized, made-to-measure pillows from Blue Oktopus (www.BlueOktopus.com.sg), the local distributor for the chiropractor-approved Australian brand, Sleep-Made-To-Measure™ which makes a comprehensive line of organic, completely customized sleeping products.
About Khun Thai Tea LLP
Khun Thai Tea began life in the 1950s with Auntie Marlee, the proprietress of the original push-cart, who has zealously honed and guarded her Thai ice tea recipe on the streets of Bangkok for 61 years. Her original Khun Thai Tea push-cart located at Sukamvit Sol 11 will cease operations at the end of January 2017, as Auntie Marlee is finally ready to retire and enjoy her old age.
Her tea-recipe however, will continue life in the form of Khun Thai Tea LLP, which will see to its global expansion via the franchise business model.
About Bronze Media LLP
Founded in 2013, Bronze Media LLP is a digital marketing, branding and online reputation management agency that uses the latest marketing techniques, social media platforms, digital distribution solutions, and creative content strategies to deliver visible, quantifiable results. The agency now serves markets in Singapore, Malaysia, China, Hong Kong, Taiwan, Thailand and the Philippines.
Company Name: Khun Thai Tea LLP
Contact Person: Jeremy Lee