Digital OOH 2017 Global Market Expected to Grow at CAGR 11.76% and Forecast to 2021

“Digital OOH Market 2017”
WiseGuyReports.Com Publish a New Market Research Report On – “Digital OOH 2017 Global Market Expected to Grow at CAGR 11.76% and Forecast to 2021”.

                                                                                                                       

The analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.

Digital Out-Of-Home (OOH)

Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.

 

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Covered in this report 
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.

The market is divided into the following segments based on geography: 
• Americas 
• APAC 
• EMEA

The report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors 
• Clear Channel Outdoor 
• JCDecaux 
• Lamar Advertising 
• OUTFRONT Media

Other prominent vendors 
• Adams Outdoor Advertising 
• Adspace Digital Mall Network 
• AirMedia 
• Captivate Network 
• Daktronics 
• DDI Signs 
• ExterionMedia 
• IDI 
• nycaMedia 
• Plan B Media 
• RMG Networks 
• Stroer Media 
• V Media 
• VGI Global Media 
• VisionChina Media

Market driver 
• Increased acceptance of audio-visual advertising 
• For a full, detailed list, view our report

Market challenge 
• Lack of adequate measuring tools 
• For a full, detailed list, view our report

 

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Market trend 
• Increase in spending from FMCG industry 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2020 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

 

Table Of Contents – Major Key Points

PART 01: Executive summary 
• Highlights 

PART 02: Scope of the report 
• Market overview 
• Base year 
• Vendor segmentation 
• Summation errors 
• Top-vendor offerings 

PART 03: Market research methodology 
• Research methodology 
• Economic indicators 

PART 04: Introduction 
• Key market highlights 

PART 05: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 

PART 06: Market segmentation by type 
• Segmentation of global digital OOH advertising market by type 
• Global digital OOH advertising by digital billboards 
• Global digital OOH video advertising 
• Global digital OOH ambient advertising 
• CAGR comparison by type of ads 

PART 07: Market segmentation by venue 
• Global digital OOH advertising market segmentation by venue 
• In-store advertising 
• Outdoor advertising 
• Global digital OOH advertising market by in-store advertising 
• Global digital OOH advertising market by outdoor advertising 
• CAGR comparison by venue of ads 

PART 08: Market segmentation by application 
• Global digital OOH advertising market by application 
• Global retail digital OOH advertising market 
• Global recreation digital OOH advertising market 
• Global banking digital OOH advertising market 
• Global transportation digital OOH advertising market 
• Global education digital OOH advertising market 
• CAGR comparison by type of ads 

PART 09: Geographical segmentation 
• Global digital OOH advertising market by geography 

PART 10: Key leading countries 
PART 11: Market drivers 
• Decrease in the cost of digital screens 
• Increased acceptance of audio-visual advertising 
• Rapid decline of physical billboards 
• Effective means of communication 

………..CONTINUED

 

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