Best Roast Coffee (BRC) is changing the way customers think about their daily cup by providing an alternative to the calories, fat counts and other negative numbers that regulations require large scale coffee and food chains to post on their menu. BRC is thinking different and launching a novel marketing push to promote the positive aspects of its products, capitalizing on the booming millennial coffee market’s desire for drinks that promote well-being.
“Baby boomers are trained to look at calorie count and negative numbers when they make purchases. And the purchase becomes based on what they think is least harmful, caused by the negative things they see on a menu. At BRC, we want to be part of the force of change and promote what is good and most beneficial in our products” says BRC co-founder Julia Yim.
Mrs Yim says, “If we change the choice of what we decide to buy, out of fear of the calories and fat, we allow that fear to come into one’s mind and control our daily thought and decision process. When looking at menus to evaluate our choices based on calories we diminish the thought of love for what we want to buy, and make a fear based choice”.
A Sprouts Farmers Market (SFM) Gourmet Latte. SFM targeting more revenue as they enter the 16 Billion a Year Daily Coffee Drinkers Sector Attracting the Coffee drinkers into their locations.
“Buying based on positive health benefits of the vitamins and antioxidants in the coffee, shifts the focus to buying based on what we like to give our body, this will effectively remove the primary thought of negativity from the buying process. Less negative thought, means more positive thought, and healthy mind and positive ideas in your day, helping the consumer to have a good positive day… a result of less fear based choices. Promoting good health is not limited to food, it extends to the mind and positive thinking and a healthy mind is the key to a new beginning of positive-based consumer choices from the millennial’s who embrace this idea as a way of life” says Mrs Yim.
BRC is already making waves in the coffee sector with its innovating thinking and concepts like the companies exciting quantum water technologies to improve the taste of coffee, and now it’s using its large number of locations across the United States to create a retail change in how coffee and food companies pitch their products. The Pew Research Center said in a recent report that millennials are now America’s largest generation, and BRC is serving this market’s desire for products that not only taste great but benefit their health. Instead of the traditional fear-based strategy of scary sugar counts and frightening fat content, BRC will market how its coffee improves human health. The innovation based thinking is led by the founder Jason Roe who embraces being and doing things that are different. Mr Roe says “If you are looking at a business from the perspective of standing outside a fence looking into the large field at a herd of cows… I want BRC to be the pink cow and stand out, and you do that through innovation and aligning yourself with brands that share our health and desire to be unconventional, because a consciousness is not limited to a human the company has it’s own consciousness too because it’s the result of collective ideas and thoughts of the people working in the company”
BRC Founder Jason Roe walks through airport with Sir Richard Branson. Two entrepreneurs that demonstrate creative thinking creates success.
Coffee made from BRC’s exclusive water and extraction process is available at shops serving BRC, and at coffee bars inside grocery chains like Sprouts Farmers Market (SFM), a healthy living focused brand. Mrs. Yim says, “Organic coffee contains a slew of important nutrients that transfer from coffee into the cup. And coffee is the fruit pip of a berry, not a bean as widely believed, so it also has the antioxidant benefits of a berry.” The marketing strategy will promote the healthy benefits of coffee on BRC’s menu, including vitamins B1, 2, 3, 5, potassium, magnesium, and more — a novel way of promoting coffee’s rarely mentioned benefits.
Research has long shown a trend toward consumers seeking socially conscious products with a positive image. The National Coffee Association’s 2016 National Coffee Drinking Trends report reveals that millennials are driving this push, and are also a massively growing part of the coffee market. BRC’s unique marketing approach responds to that — whether it’s touting its trade-secret “magnetized” water, or using the addition of collagen to improve its coffee’s natural benefits.
Company Name: The Force Is in You Publishing
Contact Person: Julia Yim
State: Los Angeles
Country: United States