Brown rice is the mainstay of Asian countries such as India, Thailand and Bangladesh and milled globally, consumed locally with unwavering nature of consumers and producers. Rice export to countries other than that of origin has resulted in shortfall in global rice production. A tilt towards healthy eating habits with increased fitness regimens has enriched the rice-producing nations which are expanding at an overall CAGR compared to overall rice market. Brown rice has outgrown the traditional small rice-cereal eating habits and finding increased momentum in growth, major rice-producing countries are finding it worthwhile to invest in brown rice production.
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Seeking health consciousness among eaters and their preference for high-nutrient rice provided by brown rice such as magnesium, phosphorus and vitamin B with high demand originating from Middle East and African countries are growth drivers to the rice market. Increasing consumer preference for brown rice that were finding acceptance with diabetics now has picked up steam with fitness connoisseurs, propelling the market for brown rice in all countries.
Increasing per-capita consumption of brown rice in countries that long ago were not rice-consuming nations is now blooming into one and improving growth in brown rice producing market. Segmentation is instrumented by length, type, and regions. Brown rice can be broken down into long-grain brown rice, short-grain brown rice. Brown rice by type is classified into sweet brown rice and brown basmati rice. By region, brown rice is segmented into North America, Europe, Asia pacific, MEA and Latin America.
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Major Rice producing countries include Indonesia, Philippines, Iran, Nigeria and few European countries. Latin American countries underscore farming and agricultural prospects with availability of tilling resources such as land and water. The key industry players in the market include TK rice mill and ash, Asia golden rice Co ltd, Daawat, Shiva Shellac and Chemicals, Amira nture foods ltd, Chandrika Group of mills, Riviana Foods Inc., Ebro Foods, Agistin Biofoods pvt ltd and Sunfoods LLC.
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