Los Angeles, CA – February 21, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview featuring Jackson Associates Research, a legacy market research firm that helps businesses gain a competitive edge by capturing valuable customer insights.
Marisa Pope, Principal and Owner and President, Angela Lorinchak will be discussing the importance of understanding the thoughts and behaviors of businesses’ target markets.
The company acts as a liaison between businesses and their customers. Jackson Associates Research was founded in 1957 and has headquarters in three locations: Atlanta, Boston and Los Angeles.
Pope says that Jackson Associates Research strives to give companies an uncompromised glimpse into the mind of their customer. She explains, “At Jackson Associates Research, we provide the bridge between businesses and their customers. We’ve been doing that for sixty years. We try to find the ideal participant for a research study, and we offer fantastic facilities in three markets where our clients can come in and watch the research unfold and listen to what their customers are saying. That gives clients a lot of insight, and an opportunity to tweak their product or service and learn more about what the customers want. It gives them the voice of the consumer.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is excited to feature Jackson Associates Research. He says, “As businesses grow, there’s nothing more valuable than customer insights. Exploring what their target market is looking for is absolutely crucial. That’s why Jackson Associates Research and their dedication to market research is so important for business success. We’re thrilled to have Jackson Associates Research on our show.”
About Worldwide Business with kathy ireland®
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