NEW YORK, NY – 23 Mar, 2017 – Garjana, a brand new fitness concept to raise money for the nonprofit Food Tank, is completely changing fitness routines—bringing together hundreds of New Yorkers on April 26 at 6:00PM at the Highline Ballroom (431 W 16th St, New York, NY 10011) for a one-hour completely immersive dance workout experience using all original music, visuals, props, choreography, and lighting followed by a pop-up farmers’ market with free tastings.
At Garjana, five dancers, including past and present Broadway performers, will lead attendees in easy-to-pick-up and fresh-looking synchronized dance moves, all set to original music and fully immersed in visuals specially created for the event.
The charity event features an A-list of talent. The music is completely original, written and produced by Douglas Romanow (a Toronto-based producer who has worked with hundreds of major artists including Justin Bieber and Tyga). Visuals and video are by award-winning film and television director Kevin Arbouet. Choreography is by Monica Kapoor, a dance-fitness instructor based in NYC. Her performing credits include a seven-year stint in Mamma Mia on Broadway, as well as Bombay Dreams, NBC’s Smash, and more.
Following the event, participants can nosh and hydrate with a tasting of some of the hottest local brands in the New York City food scene. Food Tank, one of the fastest growing food advocacy organizations worldwide, will use the profits from this event to promote efforts in New York City to reduce and/or eliminate food waste including towards scholarships for the organization’s upcoming NYC Food Tank Summit Event on September 13 at WNYC Studios.
Participants are encouraged to “dress to sweat” and can purchase tickets ($29 Early Bird, $40 after April 1st) at Garjana.com. Doors open at 5:30PM. The event begins at 6:00PM (doors at 5:30PM) and will run roughly for one hour.
The first Garjana single and music video, “This is What It Feels Like,” featuring some of the cast of the show, was released in February 2017. Garjana Music, which plans to release its first album based on the fitness experience in June 2017, is an artful blend of EDM, hip-hop, world beats, and pop music.
Partners include Edible Manhattan, Edible East End, Edible Brooklyn, GrowNYC, NYC Bollywood Funk, Body Conceptions, and the New York City Food Policy Center.
NOTE: A limited number of press passes available upon request.
WHO: Garjana: A New Dance Workout Happy-Hour Movement
WHAT: One hour of interactive dancing (cardio-fitness) led by performers to support the non-profit organization Food Tank
WHEN: Wednesday, April 26, 2017 at 6:00PM
WHERE: Highline Ballroom (431 W 16th St, New York, NY 10011)
Video Link: https://www.youtube.com/watch?v=A9Cq-r_DRVQ
Company Name: Bernard
Contact Person: Pollack
Country: United States