Programmatic Advertising Display 2017 Global Market Expected to Grow at CAGR 18.09% and Forecast to 2021

“Programmatic Advertising Display Market”
WiseGuyReports.Com Publish a New Market Research Report On – “Programmatic Advertising Display 2017 Global Market Expected to Grow at CAGR 18.09% and Forecast to 2021”.

                                                                                                                       

The analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer’s profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

 

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Covered in this report 
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography: 
• Americas 
• APAC 
• EMEA

The report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors 
• AOL 
• BrightRoll 
• SpotXchange 
• Tremor Video 
• TubeMogul 

Other prominent vendors 
• Adconion Media Group 
• Adobe Systems 
• AppNexus 
• Convertro 
• Criteo 
• Darriens 
• Facebook 
• Google 
• Infectious Media 
• Kontera Technologies 
• LiveRail 
• Microsoft 
• Platform One 
• Rocket Fuel 
• Rubicon Project 
• StackAdapt 
• StickyADS.tv 

Market driver 
• Growth in video RTB 
• For a full, detailed list, view our report

Market challenge 
• Low transparency in market 
• For a full, detailed list, view our report

 

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Market trend 
• Growing popularity of mobile programmatic advertising display 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2021 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?

 

Table Of Contents – Major Key Points

 

PART 01: Executive summary 

PART 02: Scope of the report 
• Market overview 
• End-user segments 
• Base year and forecast period 
• Vendor selection criteria 
• Summation error 
• Top-vendor offerings 

PART 03: Market research methodology 
• Research methodology 
• Economic indicators 

PART 04: Introduction 
• Key market highlights 

PART 05: Market landscape 
• Market overview 
• Product life cycle 
• Global programmatic advertising display market 
• Five forces analysis 

PART 06: Market segmentation by display type 
• Global programmatic advertising display market by display type 
• Global programmatic advertising display market by desktops 
• Global programmatic advertising display market by mobile devices 

PART 07: Market segmentation by ad format 
• Global programmatic advertising display market by ad format 

PART 08: Market segmentation by auction type 
• Global programmatic advertising display market by auction type 
• Global programmatic advertising display market by open auction 
• Global programmatic advertising display market by automated guaranteed 
• Global programmatic advertising display market by invitation-only 
• Global programmatic advertising display market by unreserved fixed-rate 

PART 09: Buying criteria 

PART 10: Geographical segmentation 
• Global programmatic advertising display market by geography 
• Programmatic advertising display market in Americas 
• Programmatic advertising display market in EMEA 
• Programmatic advertising display market in APAC 

PART 11: Key leading countries 
• US 
• Japan 

………..CONTINUED

 

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