Market Research Future published a half cooked research report on Global Tortilla Market which is estimated to grow more than 8% after 2022.
Tortilla Market has become a recent trend due to increase in demand for convenience foods. Rise in demand for healthy foods backed by high fiber and vitamin B3 in tortilla is driving its sales. The market concentration is in North America as tortilla has become essential part of North American diet. Based on source, higher availability of corn and other flours globally has encouraged higher supply of corn tortillas and flour tortillas. Increase in Coeliac disease population compelling to 100% gluten free diet especially in the American region has boosted the gluten-free tortillas. Consumers mainly buy tortillas from supermarkets/hyper markets followed by convenience stores.
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Globally the tortilla market is mainly driven by rising demand of convenience food products in various developed countries. The consumption of multi-grain tortilla is high based on the nutritional value of the product. Tortilla is used as snacks and also for preparation of various food dishes which is also helping in raising the demand of the product on a commercial level.
The high demand of ready-to-eat packed products in urban areas is also driving the market. Economic developments and reliabilities on new processing technologies are also helping in fueling up the market demand of the product.
Tortilla is used in preparation of wraps, pies, tacos, chips and mini pizza. It widely is as a staple food in various regions. The processed and frozen form of tortilla is used extensively in western countries as it is a form of convenience food product. The frozen form of tortilla has high shelf life and nutrients present in the preserved form. The increased production of innovative food products out of the existing food has helped in increasing the market demand of tortillas as they are now a days used in the preparation of Mexican lasagna at house hold level where lasagna is replaced by the tortilla. Due to the increasing demand of grab-and-go food products, the demand of tortillas is increasing as they are used in preparation of rolls.
The Major Key Players In Tortilla Market Are:
- While Mission Foods Inc. (U.S.)
- Tyson Mexican Original, Inc. (U.S.)
- Gruma Corporation (Mexico)
- Bimbo Bakeries USA, Inc. (U.S.)
- Signature Flatbreads Ltd (U.K.)
- Liven S.A. (Spain)
- Mexican Food Specialties, Inc. (U.S.)
- Ole Mexican Foods Inc. (U.S.)
Key players in Tortilla market are mainly located in North America and Europe. Key Players from Mexico, U.S. and U.K. are following strategies of merger and acquisition with small players to expand their business in other regions due to increasing demand of tortilla as a major food. They are mainly focused on increasing their supply to established industries that have high demand of ready-to-eat frozen food products.
Global tortilla market is segmented by source, product-type, form, nutritional profile, distribution channel and region.
Brief TOC for Tortilla Market:
1 Executive Summary
2 Market Introduction
2.2 Scope of the study
2.2.1 Research Objectives
2.3 Markets Structure
3 Research Methodology
3.1 Research Methods
3.1.1 Primary research
3.1.2 Secondary research
3.2 Forecast model
3.3 Market Size estimation
4 Market Dynamics
4.1.1 Trends in Supply/Production
4.1.2 Trends in Demand/Consumption
4.1.3 Value chain analysis
4.1.4 Porter’s five forces
4.1.5 Supply Chain Analysis
4.1.6 Macroeconomic indicators Analysis for top 5 Producing countries
The Global Tortilla Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North America region has the major market share followed by Europe. Mexico and U.S. are amongst the top producers of tortilla. Increasing demands of confectionery products in diet is supporting growth of the market in developed countries of North America and Europe region. Canada, Italy, Germany, U.S. and U.K. are the major importers of tortilla.
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