NEW YORK, NY – 6 Apr, 2017 – Urban FT, provider of the top-rated SaaS digital banking platform, is partnering with Sunrise Banks N.A. to enable top consumer brands to offer an open-loop branded prepaid card and companion mobile banking app to their customers as a value-added enhancement to their core products and services.
Urban FT clients such as wireless carriers, insurers, airlines, and others — that are looking to deepen customer engagement, are able to offer consumers a full-service mobile banking experience powered by a prepaid debit card issued by Sunrise Banks. Both the card and app feature the clients’ branding and are delivered as a complete banking service. Additionally, Urban FT provides custom capabilities, unique to each client, that complement and extends their brand value, creating deeper ties with its customers.
“As a technology company first and a program manager second, it’s important for Urban FT to work with a banking partner that specializes in prepaid and also appreciates our vision,” says Urban FT COO Glen Fossella. “In Sunrise Banks we have a partner that understands the growing complexity of the prepaid card space, supports the highest levels of compliance and risk management, and shares our mission for delivering GPR products that help our clients acquire new customers and build long-lasting relationships that increase lifetime customer value.”
Joan Herman, Senior Vice President Director of Prepaid at Sunrise Banks, says, “We’ve been watching Urban FT develop for some time, and are impressed by their intense focus on creating value for their clients. We are excited to be able to work with them as their issuer and be part of delivering a unique banking product and solution.”
About Urban FT
Urban FT is a fast-growing financial technology provider of digital and mobile banking solutions, offering companies seeking to increase customer engagement and retention a long-term competitive advantage by driving incremental revenue growth through increased customer lifetime value. By reimagining the possibilities of what digital banking can be, Urban FT expands the reasons for customers to engage with our clients’ brands and to associate those brands with positive lifestyle experiences.
About Sunrise Banks N.A.
Based in St. Paul, Minnesota, Sunrise Banks seeks to radically change the way urban communities and underserved people thrive by empowering them to achieve their aspirations. Sunrise is certified by the U.S. Treasury as a Community Development Financial Institution (CDFI), a designation earned by approximately 100 banks nationwide. Sunrise Banks is also a member of the Global Alliance for Banking on Values and is a certified B Corp for its demonstrated commitment to transparent corporate governance and positive community impact.
Visit Sunrise Banks at SunriseBanks.com, on Twitter @SunriseBanks, or on Facebook. Sunrise Banks is Member FDIC.
Company Name: Urban FT, Inc
Contact Person: Kimberly Christopher
Country: United States