Mixed reality is a technology which merges virtual and augmented reality visualization to provide interactive real world environment to the users while playing games or watching movies. It provides an illusion to real world which is difficult to break and thereby provide full entertainment to the users. The promising feature of mixed reality is its flexibility; user can view the real world as well as can imagine physical experience at the same time.
The major factor that drives the growth of Mixed Reality market is growing adoption of mixed reality devices by game and entertainment industry, growing high-end consumer electronics market, and rising adoption of mixed reality devices in education sector to provide easy and creative training to the students among others.
Globally the market for Mixed Reality market is expected to grow at the rate of more than ~27% from 2016 to 2022.
Major Key Players
- Microsoft Corporation (U.S.),
- Intel Corporation (U.S.),
- Google, Inc. (U.S.),
- Seiko Epson Corporation (Japan),
- Accenture PLC (U.S.),
- Sony corporation (Japan),
- Samsung (South Korea),
- Facebook, Inc. (U.S.),
- Magic leap, Inc. (U.S.)
- HTC Corporation (Taiwan)
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Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
“Growing adoption of mixed reality devices in gaming is the key trend for this market. Due to raising internet connectivity and penetration of head mounted display devices in military & aerospace and medical sector. Manufacturing industries are investing more in the market and is developing mixed reality components and devices to serve the growing demand and therefore, America and Asia-pacific countries are taking many initiatives to build strong market of Mixed Reality in the region “
- Hardware OEM
- Architecture & engineering department
- Research & consultants
- Distributors and resellers
Microsoft Corporation has brought a new mixed reality device named “HoloLens”, a hologram technology to provide 3D digital content to the physical world. The two technologies virtual reality (VR) and augmented reality (AR) bring simulation and visualization to the digital world.
Microsoft has also announced that it will bring mixed reality technology to PC in upcoming years. Other industries such as HTC Corporation, Sony, and Google among others are building new 3D environment to the consumer world.
Test the market data and market information presented through more than 50 market data tables and figures spread over 110 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Mixed Reality Market Research Report- Global Forecast to 2022”
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Market Research Analysis:
At present, the mixed reality combines virtual reality and augmented reality technology to bring advanced and interactive and real visualization into gaming industry. Its 3D immersive technology is influencing other industrial sectors such as healthcare, military or manufacturing to utilize this technology for improving their operations. The growing smartphone technology is also fuelling the market growth of mixed reality as user can connect their mobile media, games or apps with the MR devices.
However, weak graphics, high cost of components and lack of technical expertise is the current challenges which are hampering the market growth.
Regional Analysis of Mixed Reality Market:
North-America is dominating the Global mixed reality market with the largest market share due to rising adoption of mixed reality products in various application such as gaming & entertainment, military, or automotive industries among others and therefore is expected to grow with a highest revenue by 2022. Europe is expected to be the second largest market for mixed reality followed by Asia-Pacific region during forecast period.
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Segments for Mixed Reality Market:
Segmentation by Components
Segmentation by Product
- Head-up display HMD display
- smartphone/tablet PC
- computer display
Segmentation by Application
- gaming & entertainment
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