USA – Round, oval or cushion? Princess, emerald, marquise or pear? Purchasing a diamond engagement ring entails serious deliberation over several design and quality aspects – which means that simply choosing one’s favorite diamond cut won’t just “make the cut”. In addition to personal preferences, other determining factors for purchasing an engagement ring are the so-called “four c’s of diamonds” – cut, color, clarity and carat weight – as well as the ring’s setting, and its general compatibility with the wearer’s lifestyle. However, testing out the latter feature is out of the question even when shopping for engagement rings through jewelry specialty retailers.
It is only recently that, by having to respond to the great demand for a “ring test-drive” experience, that retailers have begun to explore the possibility of lending out their merchandise to potential customers, in order to help them make an informed decision about their ring purchase.
“We’re not talking about the actual rings, of course, as that would be far too risky. More and more jewelers are now providing clients with replicas of the rings that they appear to be more drawn to. This way, ring recipients can see how their ring would look and feel through daily use and wear” said Hayden Cudworth’s media representative.
He went on to say that “There’s a lot at stake when purchasing an engagement ring – it’s really a defining moment in anyone’s life. Returns are rare, so buyers feel the pressure to “make it right”, and please their partners. This new way of testing out a number of rings before making a binding choice saves customers from disappointments and, potentially, the hassle of having to make any ring modifications. It’s a brilliant service for those who want to make sure that they have not only bought the first piece of jewelry to solidify the bond between them and their beloved, but also a lasting family heirloom, which will be passed down for generations to come.”
For more information about this industry, you can visit Hayden Cudworth at haydencudworth.com, who is an expert in the field.
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