Bionix® Radiation Therapy Announces New Brand Logo and Website

TOLEDO, OHIO – 2 May, 2017 – Bionix Radiation Therapy, a provider for innovative, quality and precise solutions for brachytherapy, internal and external immobilization unveiled a new website and brand identity symbolized by the introduction of a new logo that represents growth and transformation and celebrates the culture of innovation over the past thirty years.

“The launch of our new website, brand and logo represents a significant milestone in our journey, and speaks to who we are as a company- an innovative, solutions based organization” said David Hart, president at Bionix Radiation Therapy. “We’ve evolved from being a provider of patient immobilization devices to your trusted advisor with solutions for all of your complex radiotherapy needs”.

The new Bionix logo and visual identity is inspired by our mission to create enhanced solutions for the fight against cancer. The ‘Circle B’ on the left is a nod to our previous and iconic logo. We did not want to lose sight of the history behind our original mark, so we enhanced it with an updated, modern look. While the ‘Circle B’ represents the history behind our organization, it also represents our dedicated focus and partnership with our customers.

The orange and blue colors represent health and trust, which reflects our commitment to provide industry leading solutions that help patients fight cancer, and our commitment as your trusted advisor.

The new Bionix website, located at, includes enhanced product pages, focusing on an entire solution for your radiotherapy needs. We’ve redesigned the website with our customer in mind for a more streamlined experience. We’ve also added the only interactive e-catalog in the radiation oncology market, where customers can “build a solution”, giving them the opportunity to see what they getting before they have it in their hands.

The evolved identity and website will be rolled out to all Bionix Radiation Therapy products, communications and experiences starting on May 1, 2017.

For additional information regarding Bionix Radiation Therapy branding and logo, please contact Bionix at 800-624-6649 or visit

About Bionix® Radiation Therapy:

Bionix Radiation Therapy provides the radiation therapy community with innovative, quality and precise products for brachytherapy, internal and external immobilization. We are dedicated to collaboration with clinicians to create novel approaches to current challenges in radiation oncology. We strive for elegant, simple and effective solutions with patient outcome in mind. Bionix Radiation Therapy is on the forefront of clinical technology. We are taking radical approaches to improve precision and accuracy from the most highly complex cancers that require advanced precision. Our solutions are providing clinicians with the tools they need to treat cancer while we maintain our focus on the fight to end cancer. Visit for a full list of product offerings, helpful training videos and product instructions.

View our evolved brand identity video here:

Video Link:


Media Contact
Company Name: Bionix Radiation Therapy
Contact Person: Allison Richard
Phone: 419.214.6071
Country: United States