Today, hotel guests don’t have to interact with people unless they want to. Check-in can be done online and the room key is often handed out by a machine. The days of long queues and waiting times in hotels are over – at least in the big chain hotels. The guest experience in hotels will become even more digitalized in the future and hospitality providers who will not keep up with these developments will soon lose customers. In the future, guests will always be checked in by efficient computers and all rooms will have 3D printers to supply guests with what they need. Digital Guest Experience tools are an investment area within the digital value chain that should be reviewed and implemented by the hotel industry.
Readers will find the information in “Digital Guest Experience” by Björn Radde easy to digest even though it is a complex topic. He explains how the guest journey has changed and describes the most important digital guest experience instruments for optimizing the hotel’s engagement, as well as its impact on guest satisfaction and revenue. Readers who work in the industry will be inspired by the ideas and highly motivated to make changes in their own hotel.
“Digital Guest Experience” by Björn Radde is now available from tredition or can alternatively be ordered by using ISBN 978-3-7323-9337-4. The main aim of the tredition publishing house is to provide young and unknown authors with the chance to publish their own books, and to offer cooperations to publishers and book sellers. Tredition publishes books across all media types, distribute them in the book industry, and also actively market books since October 2012.
Additional information about this book can be found here: https://tredition.com
Company Name: Tredition GmbH
Contact Person: Nadine Otto