As the digital ecosystem continues to expand, more and more media agencies are trying diverse compensation systems beyond the flat retainer model. It’s incredibly diverse; both in the capabilities agencies focus on and in how agencies operate. For those businesses that make innovation a priority, revenue sharing model is seemingly the way forward.
Ally Digital Media is the digital wing of Bee Online Communication Pvt. Ltd, it’s a leading Personalized Performance Marketing Digital Agency based out of Mumbai who has already jumped onto the bandwagon with their premium case studies in seo services and other digital activations. They have been known to provide data-driven digital solutions across all interactive channels encompassing digital, direct response and relationship based media. Right from the get-go, their Directors, Hiren Joshi, Abhishek Shah and Himanshu Verma were avid followers of Prime Minister Narendra Modi’s Digital India mission.
Bee Online Communication has been working on the ‘Digital Investors’ model for some time now and already has around five clients on board this performance-based model. Although alternative models have been brandished around by agencies for seemingly decades, it is only now that the tech has caught up with industry, making these alternatives more viable.
Founder and CEO, Hiren Joshi has this to say, “Today, brands now have tons of technological expertise along with digital knowledge in house. They want to see some different pricing models and push their agency partners to put more skin in the game.” He further retorted, “By starting this revenue sharing model, we ensure it’s a win-win scenario for both us and our clients; our firm will generate additional income from the new model as opposed to a monthly retainer while the client pays only if we hit certain key performance objectives.
Co-Founder and COO had this to add, “With the rapid changes in the agency environment, it’s becoming more and more complex to service the broad needs of clients. Revenue-Sharing is the future and is no longer a nice to have, but a must have.” He illustrates the example of one of their client’s based in the UK who deals in furniture. He continued further,” As more and more companies get familiar with this model, we have seen a marked increase in fresh collaborations. Some of our existing clients have also switched to this model and met with rip-roaring success. For instance, our client in the UK has been able to increase the traffic by more than 114% & revenue by 159% in record time after switching over in.”
“As a business, we believe in our capabilities as an agency and we are confident in our abilities to get all our client’s requirements aligned as per their precise requirements. By initiating a revenue-based model which will bring us income only if certain results are achieved, we are demonstrating a growing confidence in our team to achieve the desired results,” chips in Himanshu Verma, Co-founder, and CFO.
Gone are the days when companies threw everything at an agency and the agency was expected to come back with a final product. Clients want to be thoroughly involved in creating the end product.
Company Name: Ally Digital Media
Contact Person: Abhishek Shah
Phone: +91 – 9773506825