On Wednesday, 14th December, 2016. MINIEYE, a Chinese on-broad visual perception solution provider, held a “KEEP A MINIEYE ON YOU” conference in Beijing. During the conference, CEO Dr. Guoqing Liu, announced the launch of MINlEYE’s first-generation ADAS (Advanced Drivers Assistance System) aftermarket product, which has achieved success in technical benchmarking with global industry leader, Mobileye.
“The successful benchmarking will put an end to Mobileye’s monopoly on ADAS market,” Dr. Liu said.
To help driver better understand the road，MINIEYE emerged. With these advanced vision algorithms independently developed by MINIEYE, MINlEYE’s on-broad mono camera can scan road around and accurately identify a variety of traffic objects, including vehicles, lanes, pedestrians, traffic lights and traffic signs. By analyzing the identified objects, MINIEYE is able to effectively percept rear-end collision, lane departure, pedestrian collision, overspeed and other driving risks，and alert the drive to avoid accidents. During the conference，Dr. Liu showed their first generation aftermarket product, with functions including Headway Monitoring, Forward Collision Warning, Lane Departure Warning, Virtual Bumper and Stop & Go. He also revealed this new product is currently mass produced.
Back to 2013, when MINlEYE’s founding team started the business, there were few people having heard about ADAS in China. In the meantime, Mobileye, an Israeli technology company founded in 1999，has begun its long journey of development into a global leader. So for MINIEYE，Mobileye is considered as an example to learn from.
MINIEYE（right）has the advantage of detecting cars at night over Mobileye.
Since 2014，MINIEYE has constantly conducted road test and accumulated local data. In November，2016，MINIEYE decided to begin the benchmarking compared to Mobileye，by recording both MINIEYE and Mobileye’s products that were installed in the same car.
In Nov, 2016，MINIEYE sent out two vehicles for road test: one departed from MINlEYE’s headquarters in Shenzhen; and the other one departed from Nanjing R&D center. Two testing vehicles have gone through 16 provinces, running over 8909 kilometers, collecting data under different weather and lighting conditions, from cities widely distributed in North China (Harbin), West China (Yunnan) and South China. Dr. Liu stated that MINIEYE knew China better, because it focused on localization from algorithm development, data collection to product design, and has gradually established models which are more suitable for road conditions in China. “When it comes to the strange-looking vehicles, which are unique in China, MINIEYE has better performance than Mobileye.”
This benchmarking road test focused on four primary functions of MINIEYE ADAS products, including Headway Monitoring (HWM), Forward Collision Warning (FCW), Lane Departure Warning (LDW) and Virtual Bumper (VB). Since there is no common standard for benchmarking, MINIEYE adopted rather strict standards to decide whether the outcome should be considered as successful: regarding to FCW, LDW and VB, it required MINIEYE to have a False Positive alarm less than 0.5 times per 100 kilometers, while keeping a high alarm rate that is more than Mobileye’s 95%; regarding to HWM, it required MINIEYE to coincided with Mobileye (that means no more than one unit difference of absolute TTC) under at least 95% of times.
“The result of benchmarking is quite successful,” Dr. Liu stated. “Compared to Mobileye, MINlEYE’s FCW alarm rate achieves Mobileye’s 95.2%, LDW alarm rate is 100.9%, and VB alarm rate is 97.1%. The benchmarking rate of HWM between MINIEYE and Mobileye is up to 96%.”
Dr. Liu mentioned, even though MINIEYE didn’t achieved a 100% coincidence rate with Mobileye，there was no doubt that both products were at the same technical level. “It should be regarded as a breakthrough in China’s ADAS domain，especially when MINIEYE has been proven to have a better performance for China’s unique local traffic scenarios.”
Founded in 2013, MINIEYE devotes itself to leading change in auto industry, by utilizing cutting-edge computer vision technology and providing visual perception system for vehicles. Its predecessor was a development project on Advanced Driver Assistance System (ADAS) funded by the MDA of Singapore government. In order to make driving safer, MINIEYE is continuously striving to maintain a high-level of innovation, and R&D excellence.
As the field of autonomous vehicles rises, besides traditional automakers, many players outside the auto industry are trying to tap into this field. With the goal of providing common terminology for automated driving, SAE International’ delivers a harmonized classification system with 6 levels. According to this classification system, some Internet giants such as Google or Baidu directly went for the Level 5, where the full automation occurs.
But on the contrary, MINIEYE chooses to march on full automation step by step from level 1，and starts with ADAS safety applications. Dr. Liu believed, before the era of full automation arrives, driver assistance applications, especially safety-related applications, would be the core concern of consumers. According to the China’s Department of Health, the number of death caused by car accidents increases every year. Merely in 2012, the number is approaching 170,000，which is almost twice as much as that of ten years ago. The number provided by insurance industry is even higher. Recent studies show that 89% of traffic accident caused by drivers’ own mistakes ascribes to drivers’ false perceptions. That means if it is possible to alert up the drivers in advance, a large proportion of car accidents could be prevented.
Company Name: MINIEYE
Contact Person: Yifu Lu
Phone: +86 18710085035