Organic infant formula is a substitute for breast milk for feeding infants, other than breast milk or infant formula which comes in diverse formulation and multiple varieties and tastes. It is considered as total or partial substitute for breast milk for infants or toddlers of under two years and helps in baby’s growth and initial body development.
Organic infant formula is prepared and processed with all production aspects certified as organic, including vitamins, cow’s milk, milk substitutes, sugar and the hygiene of machines. Moreover, it is free from various artificial flavors, colors or preservatives. For infant formula to obtain an organic label, it must meet the strict standards set by the regulatory bodies to state that all the ingredients used are 100% organic certified, chemical-free with no use of pesticides, the livestock shouldn’t be given any antibiotics or growth hormones. These factors will support the growth of organic infant formula during the forecast period 2017-2023.
The major key players in the natural Organic infant formula ingredients market are
- Danone SA (France)
- Nestle SA (Switzerland)
- Mead Johnson Nutrition Company (U.S.)
- Abbott Laboratories (U.S.)
- Kraft Heinz Foods Company (U.S.)
- The Hein-Celestial Group (U.S.)
- Bellamy’s Organic (Australia)
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Global organic infant formula market is highly concentrated in Asia-Pacific. Asia-Pacific has massive potential for organic infant formula, as there is an increasing consumer awareness on the health benefits of organic infant formula coupled with the per capita disposable income is anticipated to fuel the sales of organic infant formula during the forecast period.
The global organic infant formula is driven by various factors such as the increasing health cognizant consumers in developed economies. Also, the enhancement of livelihood among the consumers in developing economies is also significant factor for the growth of organic infant formula over the forecast period. Organic infant formula is also getting momentum due to the strong initiative of the World Health Organization (WHO) and Food & Agriculture Organization (FAO) for minimizing the chances of malnutrition. Infant and toddlers need satisfactory amount of nutrition in their daily diet.
Key players in the global organic infant formula market are emphasizing on increasing their investments in new product development and improved product formulation using 100% organic ingredients in order to extend the product line. Also, the companies are also inclined to increase their footprint across the world by acquiring local and regional players. Key players are promoting their product line on various social networking sites, newspaper, magazines and others. These factors will support the organic baby food market during the forecast period.
On the basis of product type, the global infant formula market is segmented into starting milk formula, follow-on milk formula, toddler’s milk formula and special milk formula; among these starting milk formula segment dominated the market in terms of value in 2015 and will continue dominating the market during forecast period. The follow-on milk formula segment is estimated to grow at a highest CAGR during the forecast period. Infant formulas with enriched nutrients will be highest growing segment during forecast period.
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The global organic infant formula market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the high birth rate in developing economies like India, China, and Indonesia. Especially China and India offer a lucrative opportunity in the Asia Pacific region for the organic infant formula manufacturers. Europe is also projected to witness a steady growth during the reviewed period.
Global Organic infant formula market is segmented by ingredients, product type, distribution channel and region
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